罗晓燕/LUO Xiaoyan

助理教授，硕士生导师/Assistant Professor, Master Supervisor
博士/Ph.D.（The Chinese University of Hong Kong）
Email：luoxy255@mail.sysu.edu.cn

教育背景/Education Background

香港中文大学 工商管理哲学博士

中山大学 管理学硕士

中山大学 管理学学士

研究方向/Research Fields

数字技术与文旅消费/ Digital Technology and Tourism Consumption
情绪与消费者行为/Emotion and Consumer Behavior

科研项目/Research Projects

主持国家自然科学基金青年项目《休闲内疚对旅游消费的抑制效应与干预策略研究》，27.01-29.12，编号72602419

参与国家自然科学基金面上项目《旅游疗愈对焦虑和抑郁的时间观重塑疗法及其认知神经机制研究》，编号72572179

参与国家自然科学基金面上项目《新物质主义视角下中国城市食物消费可持续转型的过程、机制和路径:以广州为例》，编号42571279

学术兼职/Academic Service

任Annals of Tourism Research Early Career Researcher Review Board成员，长期担任Annals of Tourism Research、Tourism Management、International Journal of Contemporary Hospitality Management、Journal of Hospitality and Tourism Technology等期刊审稿人

期刊文章（*为通讯作者）/Journal Articles (* Corresponding Author)

[10] Luo, X., Zhu, Y., Xu, D.*, & Zhang, C. (2026). Grounding through objects: how phygital visitations shape visitor response. Journal of Sustainable Tourism, 1-26. 

[9] Luo, X., Xu, D., Wan, L. C., & Li, Y.* (2025). Cityscapes or Scenic Escapes? Exploring the Differential Impact of Urban Versus Nature Visuals in Tourism Marketing. Journal of Travel Research, 00472875251394735.

[8] Jia, G., Luo, X.*, & Wan, L. C.* (2025). How the elderly tackle age discrimination from human or AI servers. Annals of Tourism Research, 113, 103975.

[7] Luo, X., Liu, X.*, & Wan, L. C. (2025). Excited or calm? Effects of endorsers’ emotions on tourists’ impulsive buying. Journal of Travel Research, 64(1), 35-50.

[6] Luo, X., Xu, D.*, Li, Y., & Wan, L. C. (2025). Advancing information search through GenAI: the roles of search type, travel motive and GenAI customization level. International Journal of Contemporary Hospitality Management, 37(5), 1725-1743.

[5] Yi, X., Kim, H.*, Luo, X., & Wan, L. C. (2024). Visit intention via mobile app usage in pandemic alleviation: Influences of regulatory focus and risk. Journal of Hospitality & Tourism Research, 48(5), 895-908.

[4] Luo, X., Wan, L. C.*, & Liu, X. S. (2023). Harnessing romance: the effect of exposure to romance-themed attractions on tourists’ impulsive buying. Tourism Management, 96, 104717.

[3] Luo, X., Hu, J., Wan, L. C.*, & Yi, X. S. (2023). Restriction reduction: The effects of mobility restriction on consumers’ preferences for advertisements of tourism products. Tourism Management, 94, 104638.

[2] Li, Y. W., Wan, L. C., Luo, X.*, & Wu, C.* (2023). If museum treasures could talk: How anthropomorphism increases favorable visitor responses. Annals of Tourism Research, 99(C).

[1] Wan, L. C., Chan, E. K., & Luo, X.* (2021). ROBOTS COME to RESCUE: How to reduce perceived risk of infectious disease in Covid19-stricken consumers?. Annals of tourism research, 88, 103069.

书章/Book Chapter

Liu, Y., & Luo, X. (2026). The Application Status and Prospects of Artificial Intelligence in Tourism Education in China. Digital Technology in Management Education, 45-56.

学术奖励/Academic Awards

2025《旅游学刊》中国旅游研究年会优秀论文

第三届文旅融合与城乡高质量发展研讨会优秀论文

2024年旅游科学年会最佳会议论文

2024旅游研究前沿年度论坛优秀会议海报

2019年香港中文大学全额奖学金