张影莎/Yingsha Zhang

博士（南卡罗莱纳大学，2017）/Ph.D. (University of South Carolina, 2017)
副教授/Associate Professor
硕士生导师/Master Supervisor
Journal of Travel Research 期刊编委/Editorial board member of the Journal of Travel Research
邮箱/Email: zhangysh67@mail.sysu.edu.cn/yingsha84@163.com
（履历更新至2026年4月15日/CV updated as of April 15, 2026）

个人简介/Profile

张影莎，tyc7111cc太阳成集团会展与经济管理系“百人计划”引进副教授、《Journal of Travel Research》编委，获美国南卡罗莱纳大学接待业管理博士学位。曾在新西兰怀卡托大学管理学院担任高级讲师四年，在美国南卡罗莱纳大学攻读博士期间担任本科课程授课教师两年。其研究主要聚焦旅游需求与决策、游客行为与体验、目的地管理与营销、主题公园、旅游地理、研究方法、元宇宙与人工智能技术融合等领域。其研究采用多种定量与定性方法，包括高级应用统计、数学建模、空间计量经济学、计算机仿真模拟、机器学习、网络分析、自然语言处理等定量研究方法，也包括叙事分析和扎根理论等定性研究方法。其课程涵盖活动管理（尤其是赛事运营）、旅游管理、酒店管理及理论与研究方法等领域。
已在 Tourism Management、Journal of Travel Research、Annals of Tourism Research 等国际权威期刊发表论文24篇，主持文化和旅游部重点实验室重点资助项目、广东省基础与应用基础自然科学基金面上项目、以及来自美国、新西兰和中国多所高校的科研基金；共同主持加拿大国家旅游局资助项目，参与新西兰国家科学挑战项目、国家自然科学基金、教育部人文社科项目及澳门高等教育基金等多项国内外科研课题。其主导开发“阿者科元宇宙虚拟世界”项目，围绕元宇宙与人工智能技术融合及虚拟旅游相关技术与理论的结合开展研究与应用探索。
其研究与教学成果曾获多项学术与教学奖励，包括全国性学术会议优秀论文奖、广东省本科教学成果一等奖及中山大学本科教育教学成果特等奖，并获评中山大学优秀硕士学位论文指导教师，获南卡罗莱纳大学全额博士奖学金。其担任十多个国际期刊匿名审稿人，并担任国际期刊编委。曾在TTRA、ICHRIE等国际会议中担任分会场主持人，并在国内外学术会议作报告二十多次，同时在国内重要学术会议中担任召集人、点评人或座谈嘉宾，受邀在多所国内外高校开展学术讲座。其指导学生开展的“珠海城市鲁宾逊趣味定向赛”获得新华社和人民日报报道。此外，其在中国与新西兰旅游、酒店及会展行业拥有多年实践经验。
Zhang Yingsha is an Associate Professor recruited under the “Hundred Talents Program” at the Department of Event Management, School of Tourism Management, Sun Yat-sen University, and serves as an Editorial Board Member of Journal of Travel Research. She received her Ph.D. in Hospitality Management from the University of South Carolina. She previously served as a Senior Lecturer at the Waikato Management School, University of Waikato, for four years, and during her Ph.D. studies at the University of South Carolina, she served as an instructor of undergraduate courses for two years. Her research focuses on tourism demand and decision-making, tourist behavior and experience, destination management and marketing, theme parks, tourism geography, research methods, and the integration of metaverse and AI technologies. Her research employs a range of quantitative and qualitative methods, including advanced applied statistics, mathematical modeling, spatial econometrics, computer simulation, machine learning, network analysis, natural language processing, as well as qualitative approaches such as narrative analysis and grounded theory. Her courses cover event management (particularly sport event management), tourism management, hospitality management, and theory and methodologys.  
She has published 24 papers in leading international journals, including Tourism Management, Journal of Travel Research, and Annals of Tourism Research. She has led research projects funded by the Ministry of Culture and Tourism, the Guangdong Basic and Applied Basic Research Foundation, and multiple universities in the United States, New Zealand, and China. She has also co-led a project funded by Destination Canada and participated in multiple domestic and international research projects, including the New Zealand National Science Challenge, the National Natural Science Foundation of China, Ministry of Education Humanities and Social Sciences Research Project, and the Macao Higher Education Fund. She leads the development of the “Azheke Metaverse Virtual World” project, focusing on the integration of metaverse and AI technologies as well as the combination of virtual tourism technologies and theoretical approaches in research and application. 
She has received multiple academic and teaching awards, including Best Paper Awards at national academic conferences, the First Prize of the Guangdong Provincial Teaching Achievement Award (Undergraduate), and the Special Prize of Teaching Achievement at Sun Yat-sen University. She has also been recognized as an Excellent Supervisor of Master’s Theses at Sun Yat-sen University and was awarded a full Ph.D. scholarship from the University of South Carolina. She serves as a reviewer for more than ten international journals and as an editorial board member of an international journal. She has served as a session moderator at major international conferences such as the TTRA Annual Conference and the ICHRIE Annual Conference, and has delivered over twenty conference presentations at international and domestic conferences. She has also taken roles such as session organizer, discussant, and panelist at major national conferences, and has been invited to deliver academic talks at universities in China and abroad. She has supervised practicum projects “Zhuhai City Robinson Fun Orienteering Competition,” which received coverage from Xinhua News Agency and People’s Daily. In addition, she has extensive professional experience in the tourism, hospitality, and events industries in both China and New Zealand.

研究方向 /Research Interests

旅游需求和决策/Tourist Demand and Decision-making
旅游者行为和体验/Tourist Behavior and Experience 
目的地管理和营销/Destination Management and Marketing
主题公园/Theme Park
旅游地理/Tourism Geography
研究方法/Research Method
元宇宙与AI的技术融合/The Technological Integration of the Metaverse and AI

研究方法/Research Methods 

定量方法：高级应用统计、数学建模、计算机仿真、空间计量经济学、机器学习、网络分析、自然语言处理/Quantitative Methods: Advanced Applied Statistics; Mathematical Modeling; Spatial Econometrics; Computer Simulation; Machine Learning; Network Analysis; Natural Language Processing
定性方法：叙事分析、扎根理论/Qualitative Methods: Narrative Analysis; Grounded Theory 

工作经历/Work Experience

2022.01至今 tyc7111cc太阳成集团会展与经济管理系副教授/Associate Professor, Department of Event Management, School of Tourism Management, Sun Yat-sen University, January 2022–Present
2018.01–2022.01   新西兰怀卡托大学怀卡托管理学院高级讲师/Senior Lecturer, Waikato Management School, University of Waikato, January 2018–January 2022
2013.08–2015.05  美国南卡罗莱纳大学旅游管理本科课程主讲老师（兼职）/Instructor for Undergraduate Courses in Tourism Management (Part-time), University of South Carolina, August 2013–May 2015
2011.07–2011.09  深圳市度假湾企业策划有限公司旅游策划师/Tourism Planner, Shenzhen Dujiawan Enterprise Planning Co., Ltd., July 2011–September 2011    
2008.05–2008.08  WOW英语培训中心行政总监/Administrative Director, WOW English Training Center, May 2008–August 2008

学术/教学/党内兼职/ Part-time Positions

1.《Journal of Travel Research》期刊编委，2024年4月起至今/Editorial Board Member, Journal of Travel Research, April 2024–Present
2.青年教师专职辅导员，中山大学，2022年12月4日至今/Young Faculty Member Concurrently Serving as a Student Counselor, Sun Yat-sen University, December 4, 2022–Present
3.会展系教工党支部纪律委员，中山大学，2025年10月15日至今/Discipline Committee Member, Faculty Party Branch of the Event Management Department, Sun Yat-sen University, October 15, 2025–Present
4.会展系教工党支部宣传委员，中山大学，2022年4月至2025年10月15日/Publicity Committee Member, Faculty Party Branch of the Event Management Department, Sun Yat-sen University, April 2022–October 15, 2025

教育背景/Educational background

2012.08-2019.12 美国南卡罗莱纳大学（University of South Carolina）接待业管理专业（旅游方向）博士，导师：李想Xiang (Robert) Li / Ph.D. in Hospitality Management (Tourism Direction), University of South Carolina, August 2012–December 2019, Advisor: Xiang (Robert) Li

2008.09-2011.06 安徽师范大学人文地理学理学硕士，导师：苏勤/ Master of Science (M.Sc.) in Human Geography, Anhui Normal University, September 2008–June 2011, Advisor:  Qin Su
2003.09-2007.07华南师范大学旅游管理专业管理学学士学位, 导师：瞿华/ Bachelor of Management (B.M.) in Tourism Management, South China Normal University, September 2003–July 2007, Advisor: Hua Qu

资格证书/Certificates

2022.12.15, 中华人民共和国教师资格证书（高等学校教师资格），广东省教育厅，中国/Teacher Qualification Certificate for Higher Education, Guangdong Provincial Department of Education, China, December 15, 2022
2020.03-2021.12, 怀卡托大学高等教育教学研究生证书（Postgraduate Certificate in Tertiary Teaching and Learning），新西兰/Postgraduate Certificate in Tertiary Teaching and Learning, University of Waikato, New Zealand, March 2020–December 2021
2012.09-2015,南卡罗莱纳大学应用统计研究生证书（Certificate of Graduate Study in Applied Statistics），美国/Certificate of Graduate Study in Applied Statistics, University of South Carolina, United States, September 2012–2015
2017.02-2017.04,密歇根大学Python for Everybody系列课程学习证书（Coursera在线学习）， 美国/Certificate of Completion, Python for Everybody Specialization (Coursera), University of Michigan, United States, February 2017–April 2017
2014.09-2019.09，酒店教育工作者认证（Certified Hospitality Educator），美国酒店和住宿教育机构（American Hotel & Lodging Educational Institute），美国/Certified Hospitality Educator (CHE), American Hotel & Lodging Educational Institute, United States, September 2014–September 2019
2009.06, 二维CAD高级绘图师，国家制造业信息化培训中心，中国/Senior CAD Draftsman (2D CAD), National Manufacturing Information Training Center, China, June 2009
2006.04，全国计算机等级考试二级合格证书（Visual FoxPro），教育部考试中心，中国/National Computer Rank Examination (Level II, Visual FoxPro), National Education Examinations Authority, Ministry of Education, China, April 2006
2004.12.1，普通话水平二级甲等（91.0分），广东省语言文字工作委员会，中国/Putonghua (Mandarin Chinese) Proficiency Test, Level 2-A (Score: 91.0), Guangdong Provincial Language Commission, China, December 1, 2004
2004, 全国中文导游资格证书（初级，普通话），中华人民共和国国家旅游局，中国/National Tour Guide Qualification Certificate (Junior Level, Mandarin), China National Tourism Administration, China, 2004

主讲课程/ Courses

1.体育赛事管理（曾叫赛事管理）, 中山大学，2022至今/Sports Event Management, Sun Yat-sen University, 2022–Present
2.会展系本科专业实习（举办珠海城市鲁宾逊趣味定向越野大赛），中山大学，2023至今/Undergraduate Internship in Exhibition Economics and Management (Organization of Zhuhai City Robinson Fun Orienteering Competition), Sun Yat-sen University, 2023–Present
3.休闲与体育旅游, 中山大学，2022至今/Leisure Sport Tourism, Sun Yat-sen University, 2022–Present
4.旅游理论思维与方法论（研究生课程），中山大学，中国，2025/Tourism Theoretical Thinking and Research Paradigms (Graduate Course), Sun Yat-sen University, China, 2025
5.会展概论, 中山大学，中国，2025/Introduction to Events Management, Sun Yat-sen University, China, 2025
6.大型活动策划与管理，MTA课程，中山大学，中国，2023至今/Large-Scale Event Planning and Management (MTA Program), Sun Yat-sen University, China, 2023–Present
7.学术前沿讲座，中山大学，中国，2022至今/Lectures on Academic Frontiers, Sun Yat-sen University, China, 2022–Present
8.中国出境旅游发展（为世界旅游组织UNWTO制作的2节视频课程）, 中山大学, 中国，2022/China’s Outbound Tourism Development (Two video lectures recorded for World Tourism Organization), Sun Yat-sen University, China, 2022
9.商业住宿管理, 怀卡托大学，新西兰，2021 & 2022/Commercial Accommodation Management, University of Waikato, New Zealand, 2021 & 2022
10.酒店与场馆管理，怀卡托大学，新西兰，2019 & 2020/Hotel and Venue Management, University of Waikato, New Zealand, 2019 & 2020
11.旅游发展与环境（研究生课程）, 怀卡托大学，新西兰，2020 – 2022/Tourism Development and Environment (Graduate Course), University of Waikato, New Zealand, 2020–2022
12.旅游与酒店业基础, 怀卡托大学，新西兰，2018-2021/Fundamentals of Tourism and Hospitality, University of Waikato, New Zealand, 2018–2021
13.可持续活动运营与场馆管理, 怀卡托大学，新西兰，2018/Sustainable Events Operations and Venue Management, University of Waikato, New Zealand, 2018
14.旅游与酒店业分析技术, 南卡罗莱纳大学. 美国，2015/Analytical Techniques in Tourism & Hospitality, University of South Carolina, United States, 2015
15.旅游学基础, 南卡罗莱纳大学. 美国，2013-2014/Foundations of Tourism, University of South Carolina, United States, 2013–2014

教学项目/Teaching Projects

1.中山大学校级教学质量工程（全英课程：《体育赛事管理》），2024年，1万/University-Level Teaching Quality Enhancement Project (English-medium course: Sports Event Management), Sun Yat-sen University, 2024, RMB 10,000  
2.中山大学校级教学质量工程：一流课程（线上课程）《赛事管理》，2023年-2024年，5万/University-Level Teaching Quality Enhancement Project: First-Class Course (Online Course), Event Management, Sun Yat-sen University, 2023–2024, RMB 50,000  

研究课题/Research Projects

1.主持.基于耗散结构理论与生成式AI的网红旅游地生命周期演化机制及预测模型研究. 2026年广东省基础与应用基础自然科学基金（面上项目），资助机构：广东省基础与应用基础研究基金委员会。项目负责人： 张影莎。主要参与者：贺泽亚，梁增贤，徐鼎，李春红，胡兴报，梁爽，张宁，瞿华亮，卫文婕,（2026.01.01-2028.12.31）10万人民币./Principal Investigator. Research on the Evolution Mechanism and Predictive Modeling of Internet-Famous Tourist Destinations Based on Dissipative Structure Theory and Generative AI. Guangdong Basic and Applied Basic Research Foundation (General Program), funded by the Guangdong Basic and Applied Basic Research Foundation Committee. Principal Investigator: Yingsha Zhang; Co-investigators: Zeya He, Zengxian Liang, Ding Xu, Chunhong Li, Xingbao Hu, Shuang Liang, Ning Zhang,  Hualiang Qu, Wenjie Wei . January 1, 2026–December 31, 2028. RMB 100,000.
2.主持.文化遗产地阿者科元宇宙虚拟旅游技术研究. 文化和旅游部重点实验室资助项目(重点项目). 资助机构：文化和旅游部。项目负责人：张影莎。主要参与者：保继刚，徐红罡，余建兴，杨兵，张博，（2025.08.01-2027.12.31）10万人民币. /Principal Investigator. Research on Virtual Tourism Technology of the A’zheke Cultural Heritage Metaverse. Supported Project of the Key Laboratory of the Ministry of Culture and Tourism (Key Project), Supported by the Ministry of Culture and Tourism of the People’s Republic of China. PI: Yingsha Zhang, AI: Jigangbao, Honggang Xu, Jianxing Yu, Bing Yang, Bo Zhang,  August 1, 2025 – December 31, 2027. RMB100,000.
3.主持. 数字化背景下的乡村旅游需求研究. 中山大学高校基本科研业务费项目，张影莎，徐鼎，尹书华，（2023）5万人民币./Principal Investigator. Research on Rural Tourism Demand in the Context of Digitalization. Fundamental Research Funds for the Central Universities, Sun Yat-sen University. Principal Investigator: Yingsha Zhang; Co-investigators: Ding Xu, Shuhua Yin. 2023. RMB 50,000.
4.主持/Principal Investigator. Effects of Time and Past Travels on a Visitor’s Subsequent Travels. 资助单位/Funding Agency: WMS Internal Contestable Research Funds, Waikato Management School, University of Waikato. P.I.: Dr. Yingsha Zhang. A.I.: Dr. Xiang (Robert) Li, Dr. Chris Ryan. (2019.07-2021.12). (NZD 12,000, RMB 54,000).    
5.主持/Principal Investigator. How does the Spatial Structure of General Tourism Demand Affect the Spatial Structure of Theme Park Attractiveness? Support to Promote Advancement of Research and Creativity (SPARC) Graduate Research Grant. 资助单位/Funding Agency:  the Office of the Vice President for Research, University of South Carolina. P.I.: Dr. Yingsha Zhang (2016.07-2017.06). (USD 5,000, RMB 32,000).
6.共同主持/Co-Principal Investigator. The Role of Brand Equity in US Traveller’s Path to Purchase. 资助单位/Funding Agency: 加拿大国家旅游局/Destination Canada. (Agreement No:: 167065; NRP No.: NRP DC-2018-JC-01) P.I.s: Dr. Xiang (Robert) Li, Dr. Yang Yang, Co-P.I.s: Dr. Michael Ok, Dr. Suiwen Zou, Ms. Karen Tan, Dr. Yingsha Zhang, Dr. Wesley Roehl (2018.05-2019.06). (CAD 140,147, RMB 740,000). 
7.主要参与人. 城市旅游拥挤的双刃剑效应与高质量目的地建设研究（项目批准号：24YJA790028-1）. 教育部人文社科研究项目（一般项目）.资助机构：教育部社会科学司， 项目负责人：梁增贤.项目组成员：张骁鸣，王心蕊，张影莎，罗卉，李新静，徐海超，郭子钰、吴璧君、杜晓朦（2024.09.11-2027.12.01）。（10万人民币）/Co-investigator. The Double-Edged Effects of Urban Tourism Crowding and High-Quality Destination Development (Grant No. 24YJA790028-1). Ministry of Education (MOE) Humanities and Social Sciences Research Project (General Program), funded by the Department of Social Sciences, Ministry of Education, China. Principal Investigator: Zengxian Liang; Project Members: Xiaoming Zhang, Xinrui Wang, Yingsha Zhang, Hui Luo, Xinjing Li, Haichao Xu, Ziyu Guo, Bijun Wu, Xiaomeng Du. September 11, 2024 – December 1, 2027. RMB 100,000.
8.主要参与人. 澳門高等教育基金资助项目，《基於疫情衝擊評估的大灣區旅遊業可持續發展戰略研究》下的一个子课题《灣區旅遊業可持續人才供給研究》，编号MF2105，资助机构：教育基金（澳门），子课题负责人：胡兴报，参与人员：赖嘉伟、梁增贤、张影莎、段夏蕾、刘璐，2022年6月30到2023年6月30日.（18万）/Co-investigator. Subproject: Sustainable Talent Supply for the Tourism Industry in the Greater Bay Area, under the project Strategic Research on Sustainable Development of the Greater Bay Area Tourism Industry Based on Pandemic Impact Assessment (Grant No. MF2105). Funded by the Macao Higher Education Fund. Subproject Leader: Xingbao Hu; Project Members: Jiawei Lai,  Zengxian Liang, Yingsha Zhang, Xialei Duan, Lu  Liu. June 30, 2022 – June 30, 2023. RMB 180,000.
9.主要参与人/Co-investigator. Kaumātua mana motuhake Pōī: Enhancing Wellbeing, Social Connectedness and Cultural Identity. 资助单位/Funding Agency: Ministry of Business, Innovation and Employment, Ageing Well National Science Challenge, New Zealand. P.I.: Professor Brendan Hokowhitu. Co-P.I.: Mrs Rangimahora Reddy, and Professor John Oetzel. A.I.: Dr. Sophie Nock, Dr. Mary Simpson, Ms. Pareaute Meha, Miss Kirsten Johnston, Professor Poia Rewi, Dr. Isaac Warbrick, Dr. Anne-Marie Jackson, Dr. Bevan Erueti, Associate Professor Michael Cameron, Dr. Yingsha Zhang (2019.09-2023.02). (NZD 2,500,000, 约 1134万人民币). 
10.第三参与人. 情感视角下传统乡村旅游地的地方重构过程研究——婺源案例. (项目批准号: 41961026) . 国家自然科学基金地区科学基金项目. 项目负责人：曾丽. 项目组成员：翁时秀, 张影莎, 毛端谦, 熊茵, 万剑敏, 陈云, 傅伟, 毛琦, 周思灏. (2020.01 - 2023.12). (39万人民币)./Co-investigator. Third Participant. Place Reconstruction of Traditional Rural Tourism Destinations from an Emotional Perspective: A Case Study of Wuyuan (Grant No. 41961026). National Natural Science Foundation of China (NSFC), Regional Science Fund. Principal Investigator: Li Zeng; Project Members: Shixiu Weng, Yingsha Zhang, Duanqian Mao,  Yin Xiong,  Jianmin Wan,  Yun Chen, Wei Fu, Qi Mao, Sihao Zhou. January 2020 – December 2023. RMB 390,000.
11.第二参与人/Co-investigator. Impacts of Peer-to-peer Accommodations On Traditional Hotels: An Agent-based Modeling Approach. 资助单位/Funding Agency: the 14th Young Scholars Interdisciplinary Forum, Fox School of Business, Temple University. P.I.: Dr. Hongbo Liu. A.I.: Dr. Yingsha Zhang, Dr. Xiang (Robert) Li, Karen Tan (2017.05-2018.05). (USD 1,300, 约8413人民币).
12.主要参与人. 出境旅游者购买力的回落与回流：境外旅游购物合理化与国内旅游购物“供给侧改革”. (项目批准号:16YJC790002).  教育部人文社会科学研究青年基金项目. 项目负责人：曾丽. 项目组成员: 李想, 陈钢华, 翁时秀, 马秋芳，曾佳，张影莎，万海颖，鲍敏 (2016.07-2019.07). (8万人民币)./Co-investigator. Decline and Return of Outbound Tourists’ Purchasing Power: Rationalization of Overseas Tourism Shopping and Supply-Side Reform of Domestic Tourism Shopping (Grant No. 16YJC790002). Ministry of Education (MOE) Humanities and Social Sciences Research Youth Fund Project.Principal Investigator: Li Zeng; Project Members: Xiang (Robert) Li, Ganghua Chen, Shixiu Weng, Qiufang Ma, Jia Zeng, Yingsha Zhang, Haiying Wan, Min Bao.July 2016 – July 2019. RMB 80,000.
13.参与人. 江南水乡古镇旅游社会文化影响的空间分异与作用机制. 国家自然科学基金面上项目. (项目批准号. 41071099). 项目负责人：苏勤. 项目组成员: 黄成林，王咏，杨兴柱，王莉，杜宗斌，王传兵，钱树伟, 张影莎. (2011.01 – 2013.12). (30万人民币) ./Participant. Spatial Differentiation and Mechanisms of Socio-Cultural Impacts of Tourism in Jiangnan Water Towns (Grant No. 41071099). National Natural Science Foundation of China (General Program).Principal Investigator: Qin  Su; Project Members: Chenglin Huang, Yong  Wang, Xingzhu Yang, Li Wang, Zongbin  Du, Chuanbing Wang, Shuwei Qian, Yingsha Zhang. January 2011 – December 2013. RMB 300,000.
14.研究助理/Research Assistant.  Establishing a China U.S.-Travel Monitor Program. (14050-KA12). 资助单位/Funding Agencies:美国国家旅游组织/National Tour Association; Alfred P. Sloan Foundation Travel & Tourism Industry Center. P.I.: Dr. Xiang (Robert) Li. Co-P.I.: Dr. Rich Harrill. (Jun. 2014 – Feb. 2016). 其他资助单位/Other Funding Agencies: Hawaii Tourism Authority; NYC & Company; California Tourism Commission; Visit Orlando. (USD 34,000, 约22万人民币).
15.研究助理/Research Assistant. Local Community’s Perception and Sentiment towards Shanghai Disney Resort. 资助单位/Funding Agency: The Shanghai International Theme Park Company Limited. P.I.: Dr. Xiang (Robert) Li. Co-P.I.: Dr. Rich Harrill. (2014.12-2015.15). (USD 36,524, 约24万人民币).
16.研究助理/Research Assistant. Development of a Comprehensive and Systematic Plan for Management, Branding, and Sustainability of South Carolina’s Four National Byways. (14050-JA02). 资助单位/Funding Agency: the SC National Heritage Corridor/Duke Energy. P.I.: Dr. Rich Harrill. Co-P.I.s: Dr. Xiang (Robert) Li, Dr. Matthew T Brown, and Dr. Mark Nagel.  (2012.10-2013.09). (USD 60,000, 约 39万人民币).

论文和书籍发表/Publications

(# 共同一作/co-first authors; * 通讯作者/corresponding author)

1.Nock, S., Hokowhitu, B., Meha, P., Huriwaka, H, Vercoe M., Tahu, T., Urlich, J., Warbrick, R., Vercoe, H., Brown, G., Keown, S., Rewi, P., Erueti, B., Perry, T., Reddy, R., Zhang, Y., Getzel, J. (2025). He Huarahi Tautoko: Intergenerational model for learning. AlterNative. ( ESCI, Q3)
2.Zhang, Y., Zhang, N., Zhou, Y., Zhou, J. (2025). Tour Game-Likeness and Immersive Tourism Experience: The Role of Arousal Need and Gamification. Journal of Travel Research. (SSCI, Q1)
3.张影莎. (2025). 主题公园前沿技术纵览：打造未来乐园的数字底座. 载于 梁增贤，罗卉（主编）, 中国主题公园发展报告2025. 中国旅游出版社./Zhang, Yingsha. (2025). A Review of Frontier Technologies in Theme Parks: Building the Digital Foundation for Future Parks. In Zengxian Liang & Hui Luo (Eds.), China Theme Park Development Report 2025. China Tourism Press.
4.Hu, C., Hu, X., Zhang, Y.* (2025). How Important is Charisma? The Impacts of Charismatic Tour-Guiding and Service Disclosure on Tourist Trust, Self-Disclosure, Interaction Quality, and Emotional Solidarity. Tourism Management Perspectives. (SSCI, Q1)
5.Oetzel, J.G., Simpson, M., Meha, P., Cameron, M.P., Zhang, Y., Nock S., Reddy R., Adams, H., Akapita, N., Akariri, N., Anderson, J., Clark, M., Ngaia, K., & Hokowhitu, B. (2024). Tuakana-teina peer education programme to help Māori elders enhance wellbeing and social connectedness. BMC Geriatrics, 24:114. (SCIE, SSCI, Q1)
6.Oetzel, J.G., Zhang, Y.*, Nock, S., Meha P., Huriwaka, H., Vercoe, M., Tahu, T., Urlich, J., Warbrick, R., Brown, G., Keown, S., Rewi, P., Erueti, B., Warbrick, I., Jackson, A.M., Perry, T., Reddy, R., Simpson, M.L., Cameron, M.P., Hokowhitu, B. (2023). Enhancing health outcomes for Māori elders through an intergenerational cultural exchange and physical activity programme: a cross-sectional baseline study. Frontiers in Public Health, 11:1307685. (SCIE, SSCI, Q1)
7.Zhang, Y.*, Li, R., Cardenas, D., Liu, Y. (2022) Calculating theme parks’ tourism demand and attractiveness energy: A reverse gravity model and particle swarm optimization. Journal of Travel Research, 61(2), 314-330. (SSCI, Q1)
8.Chen, Z., Ryan, C., & Zhang, Y. (2022). Generational challenges of resident-destination bonding. Annals of Tourism Research, 97, 103493. (SSCI, Q1)
9.Hokowhitu, B., Oetzel, J., Jackson, A., Simpson, M., Ruru, S., Cameron, M., Zhang, Y., Erueti, B., Rewi, P., Nock, S., Warbrick, I.(2022) Mana motuhake, indigenous biopolitics and health. AlterNative: An International Journal of Indigenous Peoples. (ESCI, Q3)
10.Oetzel, J., Ruru, S., Zhang, Y., Simpson, M., Nock, S., Meha, P., Holmes, K., Clark, M., Adams, H., Akapita, N., Ngaia, K., Murphy, S., Moses, R., Reddy, & R., Hokowhitu, B. (2021) Enhancing wellbeing and social connectedness for Māori elders through a peer education (Tuakana-Teina) programme: A cross-sectional baseline study. Frontiers in Public Health. (SCIE, SSCI, Q1)
11.Chen, Z., Ryan, C., & Zhang, Y. (2021). Cross-generational analysis of residential place attachment to a Chinese rural destination. Journal of Sustainable Tourism, 30(4), 787-806. (SSCI, Q1)
12.Chen Z., Ryan C., & Zhang, Y. (2021) Transgenerational place attachment in a New Zealand seaside destination. Tourism Management, 82,104196,1-11. (SSCI, Q1)
13.Dogru T., Zhang Y.*, Suess C., Mody M., Bulut U., & Sirakaya-Turk E. (2020). What caused the rise of Airbnb? An examination of key macroeconomic factors. Tourism Management, 81. (SSCI, Q1)
14.Hokowhitu, B., Oetzel J., Simpson, M., Nock, S., Reddy, R., Meha, P., Johnston, K., Jackson, A., Erueti, B., Rewi, P., Warbrick, I., Cameron M., Zhang, Y., & Ruru, S. (2020). Kaumātua Mana Motuhake Pōi: A study protocol for enhancing wellbeing, social connectedness and cultural identity for Māori elders. BMC Geriatrics, 20(1), 1-15. (SCIE, SSCI, Q1)
15.Li, X.#, Wang, Y.#*, Zhang, Y.#, & Cao Y. (2019). Examining the role of corporate social responsibility in resident attitude formation: A missing link? Journal of Travel Research, 58(7), 1105-1122. doi: 10.1177/0047287518798  (SSCI, Q1) 
16.Zhang, Y.*, Li, X., & Wu, T. (2019). The impacts of cultural values on bilateral international tourist flows: A panel data gravity model. Current Issues in Tourism, 22(8), 967-981. doi: 10.1080/13683500.2017.1345870 (SSCI, Q1)
17.张红霞, 苏勤, & 张影莎. (2019). 社会网络分析在国外旅游研究中的应用进展. 地理科学进展, 38(4), 320-532. (CSSCI, CSCD,北大核心)/Zhang, H., Su, Q., & Zhang, Y. (2019). Progress in the application of social network analysis in international tourism research. Progress in Geography, 38(4), 320-532.(CSSCI, CSCD, PKU Core Journal)
18.曾丽, 翁时秀, 李想, & 张影莎. (2017) 有计划购买还是冲动消费？——出境旅游高消费现象探析. 旅游学刊, 32(5), 26-35. doi: 10.3969/j.issn.1002-5006.2016.05.008 (CSSCI, 北大核心，中国最具国际影响力学术期刊（人文社科类）/Zeng, L., Weng, S., Li, X., & Zhang, Y. (2017) Deliberate purchases or impulse shopping? An investigation of the “high consumption” phenomenon among Chinese outbound tourists. Tourism Tribune, 32(5), 26-35. doi: 10.3969/j.issn.1002-5006.2016.05.008 (CSSCI; PKU Core Journal; Highly Internationally Influential Chinese Journal in Humanities and Social Sciences)
19.Zhang, Y.*, Li, X., & Su, Q. (2017). Does spatial layout matter to theme park tourism carrying capacity? Tourism Management, 61, 82-95. doi: 10.1016/j.tourman.2017.01.020 (SSCI, Q1)
20.Zhang, Y.*, Li, X., Su, Q., & Hu, X. (2017). Exploring a theme park’s tourism carrying capacity: A demand-side analysis. Tourism Management, 59, 564–578. doi: 10.1016/j.tourman.2016.08.019 (SSCI, Q1)
21.Wang, X., Weaver, D. B., Li, X., & Zhang, Y. (2016). In Butler (1980) we trust? Typology of citer motivations. Annals of Tourism Research, 61, 216–218. doi: 10.1016/j.annals.2016.07.004 (SSCI, Q1)
22.胡兴报, 苏勤, & 张影莎. (2012). 国内旅游者网络旅游信息搜寻动机与搜寻内容研究. 旅游学刊, 27(11), 105–112. doi: 10.3969/j.issn.1002-5006.2012.11.012 (CSSCI, 北大核心，中国最具国际影响力学术期刊（人文社科类）/Hu, X., Su, Q., & Zhang, Y. (2012). Research into the motivations and contents of domestic tourists’ online information search. Tourism Tribune, 27(11), 105–112. doi: 10.3969/j.issn.1002-5006.2012.11.012 (CSSCI; PKU Core Journal; Highly Internationally Influential Chinese Journal in Humanities and Social Sciences)
23.张影莎*, 苏勤, 胡兴报, & 卢松. (2012). 基于排队论的方特欢乐世界主题公园容量研究. 旅游学刊, 27(1), 66–72. (CSSCI, 北大核心，中国最具国际影响力学术期刊（人文社科类）/Zhang, Y.*, Su, Q., Hu, X., & Lu, S. (2012). Study on the capacity of Fantawild Adventure theme park based on queuing theory. Tourism Tribune, 27(1), 66–72 .(CSSCI; PKU Core Journal; Highly Internationally Influential Chinese Journal in Humanities and Social Sciences)
24.胡兴报, 苏勤, & 张影莎. (2011). 国外网络旅游信息搜寻研究进展与启示. 旅游学刊, 26(6), 86–93. (CSSCI, 中国最具国际影响力学术期刊（人文社科类）全国中文核心期刊)/Hu, X., Su, Q., & Zhang, Y. (2011). On the progress of the study of tourism information searching on foreign networks and enlightenment. Tourism Tribune, 26(6), 86–93. (CSSCI; PKU Core Journal; Highly Internationally Influential Chinese Journal in Humanities and Social Sciences)
25.张影莎*, 罗振, & 苏勤. (2011). 基于应用视角的旅游容量测算和管理方法回顾. 安徽师范大学学报（自然科学版）, 34(3), 275–281. （发表年为北大核心）/Zhang, Y.*, Luo, Z., & Su, Q. (2011). A review of tourism capacity measurement and management based on a visual angle of application. Journal of Anhui Normal University (Natural Science Edition), 34(3), 275–281.(PKU Core Journal at the time of publication)

荣誉和奖励/Awards

1.《三新三融卓越培养——会展本科教育社会创新共同体的构建与协同实践》，2025广东省学校优秀教学成果奖（高等教育-本科类）一等奖，获奖者：罗秋菊、张骁鸣、梁增贤、张辉、张士琴、张影莎、毛子丹、余晓娟、郝小斐、赖坤
2.《基于耗散结构理论的网红旅游现象生命周期研究》，2025《旅游学刊》中国旅游研究年会优秀论文. 《旅游学刊》编辑部. 作者：梁爽，张影莎
3.《功能性与精神性需要视角下的重游行为形成机制研究：基于混合方法的实证分析》，中国自然资源学会2025旅游资源学术年会优秀青年报告二等奖. 颁奖单位：中国自然资源学会，旅游资源研究专业委员会. 作者：瞿华良，张影莎，周俊宇，鲁君珂
4.张影莎，中山大学优秀硕士学位论文指导老师，指导学生：梁爽，2025年6月
5.张影莎，中山大学优秀辅导员，2024年12月
6.指导的专业实习被认定为2024年中山大学校级一流本科课程（社会实践一流课程），课程负责人：张骁鸣；团队成员：毛子丹，张影莎
7.张影莎，tyc7111cc太阳成集团优秀青年教师专职辅导员，2023年11月
8.《面向文化强国战略的内涵式高质量会展人才自主培养体系》获得第十一届中山大学本科教育教学成果奖特等奖（获奖者：罗秋菊、梁增贤、张辉、张士琴、张影莎、余晓娟、张骁鸣、赖坤、毛子丹、郝小斐），2023年
9.担任党支部宣传/纪律委员期间，所在党支部获得“先进党支部”称号, 2025年
10.担任党支部宣传委员期间，所在党支部获得“最佳党日活动”称号, 2024年
11.担任党支部宣传委员期间，所在党支部获得“先进党支部”，“最佳党日活动”等称号, 2024年
12.担任党支部宣传委员期间，所在党支部获得“先进党支部”，“最佳党日活动”等称号, 2023年
13.美国南卡罗莱纳大学博士论文研究基金SPARC Graduate Research Grant， 2016.07– 2017.06
14.美国南卡罗莱纳大学HRSM Endowment奖学金, 2015.08–2016.05.
15.美国南卡罗莱纳大学全额博士奖学金, 2012.08 – 2015.05 
16.安徽师范大学优秀硕士论文, 2011.

国际会议论文和会议报告／Peer-Reviewed International Conference Proceedings and Presentations

1.梁爽，张影莎. (2025).《基于耗散结构理论的网红旅游现象生命周期研究》，2025《旅游学刊》中国旅游研究年会. 汇报人：张影莎
2.瞿华良，张影莎，周俊宇，鲁君珂. (2025).《功能性与精神性需要视角下的重游行为形成机制研究：基于混合方法的实证分析》，中国自然资源学会2025旅游资源学术年会.  汇报人：张影莎
3.Zhang, N. & Zhang, Y. (2025). Three-Dimensional Evolution of Internal Tourism Needs. The 55th Travel and Tourism Research Association (TTRA) Annual International Conference. Galway, Ireland. (Published as an Extended Abstract)
4.周悦茵，张影莎，张宁 (2024). 以美感之名：民族写真中的商品化、真实性与微观权力，2024旅游学刊年会. 汇报人：张宁
5.张影莎，潘恒业，卫文婕 (2024). 旅居生活中城市青年的心理疗愈的发生机制. 2024旅游学刊年会. 汇报人：张影莎
6.周悦茵，张影莎，张宁 (2024). 以美感之名：民族写真中的商品化、真实性与微观权力，2024旅游学科建设与发展研讨会. 汇报人：张宁
7.张影莎，潘恒业，卫文婕 (2024). 旅居生活中城市青年的心理疗愈的发生机制. 2024旅游学科建设与发展研讨会. 汇报人：张影莎
8.Zhang, N., Zhou, Y., Zhou, J. & Zhang, Y. (2023). Tourism Gamification and Immersive Experience: A Perspective of Arousal Theory. The 53th Travel and Tourism Research Association (TTRA) Annual International Conference. St. Louis, Missouri, United States. (Published as an Extended Abstract)
9.Xu, Z., Zhang, Y., & Ryan, C. (2023). Do Visitors’ Expressed Experiences and Emotions Vary Between Scales and Reviews? The 53th Travel and Tourism Research Association (TTRA) Annual International Conference. St. Louis, Missouri, United States. (Published as an Extended Abstract)
10.张影莎，张宁，周悦茵，周俊宇 (2023). Tourism Gamification and Immersive Experience: A Perspective of Arousal Theory，旅游学刊年会，汇报人：张影莎
11.张影莎，张宁，周悦茵，周俊宇 (2023). “唤醒理论视角下的旅游游戏化与沉浸式体验”, 第六届会展与文化活动学术研讨会，汇报人：张宁
12.Xu, Z., Zhang, Y., & Ryan, C. (2022). Visitor Experience and Emotion at Six Types of Theme Parks. The 52th Travel and Tourism Research Association (TTRA) Annual International Conference. Victoria, British Columbia, Canada. (Published as an Extended Abstract)
13.Zeng, L., Zhang, Y. & Gan, L. (2020) How do shopping situations influence Chinese outbound tourists’ shopping behaviour? CAUTHE 2020 Annual Conference. Auckland, New Zealand: University of Auckland. (Published as an Abstract)
14.Zhang, H., Su, Q., Zhang, Y., Ryan, C., & Wu, X. (2019). Residents’ social relationships in everyday life in a tourism ancient town. The 50th Travel and Tourism Research Association (TTRA) Annual International Conference. Melbourne, Victoria, Australia. (Published as an Extended abstract)
15.Zhang, Y. & Li, X. (2019) Modeling visitors’ theme park choices via agent-based modeling. Council for Australasian Tourism and Hospitality Education (CAUTHE). Cairns, QLD, Australia. (Published as an Abstract)
16.Zhang, Y. & Li, X. (2018). The Spatial Interaction Between Theme Park Demand and Theme Park Attractiveness: An U.S. Examination. The 16th Asia-Pacific Council of Hospitality and Tourism Educators Conference (APac-CHRIE). Guangzhou, China. (Published as an Abstract)
17.Zhang, Y. [Yingsha], Zhang, Y. [Ye], & Li, X. (2017). Predicting Airbnb visitors’ bookings with artificial neural network and agent-based modeling. The 2017 Annual International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) Conference, Baltimore, MD, USA. (Published as an Abstract)
18.Zhang, Y., Wang, X., & Li, X. (2016). Assessing tourism knowledge distribution via text mining techniques: A case study. The 21st Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, Philadelphia, PA, USA. (Published as an Abstract)
19.Li, X., Zhang, Y., Wang, Y., & Cao, Y. (2015). Examining the role of corporate social responsibility in resident attitude research: A missing link? The 46th Travel and Tourism Research Association (TTRA) Annual International Conference, Portland, OR, USA.(Published as an Extended Abstract)
20.Zhang, Y., Wu, Y., & Li, X. (2015). The impacts of cultural values on bilateral international tourism flows. The 46th Travel and Tourism Research Association (TTRA) Annual International Conference, Portland, OR, USA. (Published as an Extended Abstract)
21.Hu, X., Zhang, Y. & Li, X. (2015). Safety and Tourism Destination Image: A case study. The 20th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, Philadelphia, PA, USA. (Published as an Abstract)
22.Zhang, Y., Wu, T., & Li, X. (2014). Hierarchical Relationships among Determinants of International Tourism Flows to the United States. 2014 HRSM Research symposium at the University of South Carolina, Columbia, SC, USA.
23.Zhang, Y., Su, Q., Li, X., & Hu, X. (2013). Modeling capacity-related factors in a theme park context. The 44th Travel and Tourism Research Association (TTRA) Annual International Conference, Kansas City, MI, USA. (Published as an Extended Abstract)
24.Zhang, Y., & Li, X. (2013). Tourism energy model: A new perspective on the driving force of tourism. The 11th Asia-Pacific Council of Hospitality and Tourism Educators Conference (APac-CHRIE). Macao, China. (Published as an Abstract)
25.Zhang, Y., Su, Q., Li, X., & Hu, X. (2013). Modeling capacity-related factors in a theme park context. 2013 HRSM Research symposium at the University of South Carolina, Columbia, SC, USA.
26.Zhang, Y., & Li, X. (2013). Tourism energy model: A new perspective on the driving force of tourism. 2013 HRSM Research symposium at the University of South Carolina, Columbia, SC, USA.
27.Zhang, Y., Su, Q., Li, X., & Hu, X. (2013). Optimizing theme park capacity through spatial design: A case study of Wuhu Fantawild Adventure in China. The 18th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism. Seattle, WA, USA. (Published as an Abstract)

期刊和会议审稿/Journal and Conference Reviewer

1.Journal of Travel Research. SSCI.
2.Tourism Management. SSCI.
3.Annals of Tourism Research. SSCI.      
4.International Journal of Hospitality Management. SSCI.
5.Tourism Management Perspectives. SSCI.
6.Journal of Hospitality and Tourism Management. SSCI.
7.Journal of Destination Marketing and Management. SSCI
8.Tourism Geographies. SSCI.
9.Journal of Cleaner Production. SCIE.
10.Tourism Economics. SSCI.
11.Scientific Report. SSCI.
12.Applied Economics. SSCI.
13.International Journal of Information Technology and Management. ESCI.
14.International Journal of Tourism Policy. 
15.Acta Ecologica Sinica.   
16.经济地理
17.Travel and Tourism Research Association Annual Conference (TTRA).
18.Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism (Grad Conference).
19.Twenty-Second Pacific Asia Conference on Information Systems.

规划咨询项目/Planning & Consulting Projects

[1] 参与. 中卫城市旅游发展总体概念策划. 委托单位：中卫市旅游局. 主持：王传黎. (2011).
[2] 参与. 江西省泰和县桥头镇项目用地总体概念策划. 委托单位：深圳市生物谷科技投资有限公司. 主持：王传黎. (2011). 
[3] 参与. 芜湖县阳光半岛度假区旅游规划. 主持：苏勤. (2010).
[4] 参与. 含山县昭关温泉国际旅游度假区开发可行性报告. 主持：苏勤. (2010).
[5] 参与. 大通澜溪街文化旅游项目可行性研究报告. 主持：苏勤. (2010).
[6] 参与. 含山县环峰镇乡村旅游总体规划. 主持：苏勤. (2010).
[7] 参与. 含山县铜闸镇优秀旅游乡镇发展规划. 主持：苏勤. (2010).
[8] 参与. 颍上县半岗镇旅游发展总体规划（2010—2025）. 主持: 王朝晖. (2010). 
[9] 参与. 颍上县谢桥镇旅游发展总体规划. 主持：王朝晖. (2010).
[10] 参与. 颍上县鲁口镇旅游发展总体规划. 主持: 王朝晖. (2010).
[11] 参与. 颍上县刘集乡旅游发展总体规划. 主持：王朝晖. (2010).
[12] 参与. 苏州未来农林大世界旅游总体规划（修规）可行性研究报告. 主持：苏勤. (2009).
[13] 参与. 铜陵市郊区和悦洲旅游开发策划暨项目建议书. 主持：苏勤. (2009).
[14] 参与. 含山县旅游发展总体规划. 委托单位：含山县旅游局. 主持：苏勤. (2009).
[15] 参与. 芜湖市旅游饭店规划. 委托单位：芜湖市旅游局. 主持：苏勤. (2008).

会议发言/主持/召集人/点评人Conference Moderator/Commentors

1.分论坛召集人，中国自然资源学会2025旅游资源学术年会, 2025.
2.分论坛点评人，旅游学刊年会, 2024.
3.分论坛点评人，旅游学刊年会, 2023. 
4.分论坛点评人，第六届会展与文化活动学术研讨会, 2023.
5.分论坛主持人, The 51st Travel and Tourism Research Association (TTRA) Annual Conference. Jun. 2021. 
6.专题讨论特邀发言嘉宾.中国旅游地理学年会. 2018.10.27.
7.分论坛主持人, 2017 Annual International CHRIE Summer Conference and Marketplace (ICHRIE). Jul. 2017.
8.分论坛主持人, The 21st Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism- (Grad Conference). Jan. 2016.   

其它受邀演讲和培训/Invited Speakers and Training

1.受邀讲座.《如何在生活中训练理论思维》《十八种理论提炼常用方法》，安徽师范大学. 2023.
2.受邀做培训. 计算机模拟培训 “Computer Simulation Workshop : Agent-Based Modelling (Netlogo)”. 郑州大学Zhengzhou University. 2021.07.19-2021.07.20.
3.受邀做培训. 理论应用培训 “Theory Application Workshop : Theories Behind Phenomena”. 郑州大学. 2021.07.31-2021.08.01.
4.做培训. SmartPLS软件培训  “SmartPLS workshop”.新西兰怀卡托大学. 2019.04.30.
5.做培训. NetLogo软件培训 “Agent-Based Modeling workshop”. 新西兰怀卡托大学. 2019.04.12.
6.受邀演讲. “Residents’ Social Relationship in Everyday Life in a Tourism Ancient Town”. 美国天普大学. 2019.01.18.
7.受邀演讲. “我的研究和学习经历”. 华南师范大学. 2018.06.08.
8.受邀演讲. “在国际旅游期刊发表论文的经验和建议”. 安徽师范大学. 2018.06.07.
9.受邀演讲. “Theme Park Demand, Theme Park Attractiveness, and Visitors’ Choices of Theme Park”. 美国南卡罗莱纳大学，Discover USC. 2017.04.21.
10.受邀课堂演讲. 旅游动机“Travel Motivation”. 美国天普大学. 2016.09.27.
11.受邀课堂演讲. 旅游动机“Travel Motivation”. 美国天普大学. 2016.02.04.
12.受邀演讲. Veteran TA panelist at TA Orientation., 美国南卡罗莱纳大学教学优秀中心(Center for Teaching Excellence). 2014.08.
13.受邀演讲. “Tourism energy model”. 南开大学. 2013.05.
14.受邀演讲. (May 2013). “Tourism energy model”. 中山大学. 2013.05.
15.受邀课堂演讲. 旅游研究“Tourism Research”.美国南卡罗莱纳大学. 2013.04.22.
16.受邀课堂演讲. 数据收集方法“Data Collection Techniques”.美国南卡罗莱纳大学. 2013.03.04.

国际旅游和酒店组织会员/Professional Membership

[1] Associate Membership, The Council for Australasian Tourism and Hospitality Education (CATHE). 2018.12-2019.12    
[2] Life membership, ETA Sigma Delta, International Hospitality and Tourism Management Honor Society.  2017.10至今         
[3] Student Membership (ID #: 43841767), Travel and Tourism Research Association (TTRA). 2017.01-2018.01    
[4] Individual Membership (ID #: 32416), International Council on Hotel, Restaurant, and Institutional Education (ICHRIE). 2017.01-2017.12   

评审专家/Judge

1.Waipa Networks Business Awards, Cambridge and Te Awamutu Chambers of Commerce, Waipa, New Zealand, July 2019.
2.Discover USC, University of South Carolina, USA. April 2017.

学生指导：竞赛与科研项目/Student Supervision: Competitions and Undergraduate Research Projects）

1.2025年，指导的本科生周悦茵和周俊宇，以及研究生张宁的论文《Tour Game-Likeness and Immersive Tourism Experience: The Role of Arousal Need and Gamification. Journal of Travel Research》在国际顶级旅游期刊Journal of Travel Research上发表。
2.2025年，指导的MTA专业硕士梁爽的论文《基于耗散结构理论的网红旅游现象生命周期研究》获2025《旅游学刊》中国旅游研究年会优秀论文，颁奖单位：《旅游学刊》编辑部. 
3.2025年，指导的学硕瞿华良和本科生周俊宇的论文《功能性与精神性需要视角下的重游行为形成机制研究：基于混合方法的实证分析》获中国自然资源学会2025旅游资源学术年会优秀青年报告二等奖. 颁奖单位：中国自然资源学会，旅游资源研究专业委员会. 
4.2025年6月，指导的MTA专业硕士梁爽的毕业论文获中山大学优秀硕士学位论文。
5.2023年，与梁增贤教授一起指导学生（俞亚楠、黄馨仪、伍诗云、蔡佳伟、吴可菲）参加竞赛获得第九届中国大学生公共关系策划创业大赛三等奖（国家级），策划案题目《世界很小，你最重要》。/2023. Co-supervised (with Prof. Liang Zengxian) a student team (Yu Yanan, Huang Xinyi, Wu Shiyun, Cai Jiawei, Wu Kefe) that won the Third Prize (National Level) in the 9th China University Public Relations Planning and Entrepreneurship Competition. Project Title: “The World is Small, You Matter Most”.
6.2024年指导学生（俞亚楠、杨喆霖、周君耀、李佳琦）参加大学生创新创业训练计划项目（获得省级立项（创新训练项目），题目是《“人间烟火”旅游氛围场与旅游者幸福感研究》（8000元）/2024. Supervised a student team (Yu Yanan, Yang Zhelin, Zhou Junyao, Li Jiaqi) in the National Undergraduate Innovation and Entrepreneurship Training Program, awarded a Provincial-Level Innovation Training Project. Project Title: “Tourism Atmosphere of ‘Everyday Life’ and Tourist Well-being”. Funding: RMB 8,000.

媒体与公共传播Media & Public Engagement

1.《以文化魅力传播中国声音》主题视频入选教育部留学服务中心组织的全国展演活动，并在新华网平台进行展示传播。/“Communicating China’s Voice through Cultural Appeal” (Themed Video), selected for exhibition by the Chinese Service Center for Scholarly Exchange, Ministry of Education, and featured on Xinhuanet.