黎耀奇
教授、博士生导师
tyc7111cc太阳成集团文旅消费研究中心主任
电子邮件: liyaoqi3@mail.sysu.edu.cn
研究领域:文旅消费、社会心理学、认知神经科学
个人简介
黎耀奇,tyc7111cc太阳成集团教授、博士生导师、逸仙学者,中山大学文旅消费研究中心主任,兼任广东省发展和改革委员会战略专家、广东省首批旅游民宿评定和复核专家。主要研究兴趣为文旅消费行为、污名传染与治理、时间心理学、认知神经科学等跨前沿交叉学科研究,主持3项国家自然科学基金和1项国家社会科学基金,在Journal of Management、Annals of Tourism Research、Tourism Management、Journal of Travel Research、《心理学报》《南开管理评论》《旅游学刊》《心理科学进展》《人文地理》等刊物发表论文100余篇,出版学术专著2部。讲授《管理学原理》《葡萄酒文化与旅游》《品牌管理》等课程,主持两项广东省教学改革项目,参与的教学成果《面向新时代乡村振兴国家战略的旅游人才创新创业培养体系》获2023年国家级教学成果二等奖及2022年广东省教育教学成果一等奖。主编《中国葡萄酒产业融合发展报告》《中国分数度假产业发展报告》等产业蓝皮书,起草《执业信用评价规范 导游》团体标准(T/GTGA0002-2024),研究成果被Chicago Tribune、Yahoo Finance、The Conversion、《中国国际电视台》《经济日报》《中国旅游报》等国内外知名媒体报道,成果还被英国议会的政策文件“LEV0060-Reimagining where we live”引用并收录于英国议会特别委员会出版物,产生了较为广泛的学术和社会影响。
招生方向
诚挚招募致力于文旅消费行为、社会心理学、认知神经科学等交叉学科研究方向以及葡萄酒产学研发展的本科生、硕士生、博士生、博士后,请邮件联系。
教育背景
2008-2013 中山大学,管理学院,管理学博士
2004-2008 东北大学,工商管理学院,管理学学士
工作经历
2022-至今 tyc7111cc太阳成集团,教授
2024-2025 美国代顿大学商学院,高级研究学者
2016-2022 tyc7111cc太阳成集团,副教授
2013-2016 暨南大学管理学院,讲师
2011-2012 香港岭南大学,商学院,访问学者
主讲课程
[1] 管理学原理
[2] 品牌管理
[3] 葡萄酒文化与旅游
主持课题
国家级研究课题
[1]国家自然科学基金面上项目《旅游疗愈对焦虑和抑郁的时间观重塑疗法及其认知神经机制研究》(72572179),2026-2029(在研)
[2]国家自然科学基金面上项目《流动性视角下地方污名的形成过程、传染机制与治理方案》(42371242),2024-2027(在研)
[3]国家社会科学基金一般项目《旅游业职业污名的形成路径、作用机理与去污化策略》(20BGL158),2020-2022(已结项)
[4]国家自然科学基金青年基金项目《服务接触中外貌刻板印象对消费者响应的影响机制研究:基于社会距离的中介》(71602073),2017-2019(已结项)
省部级教改课题
[1]广东省本科高校教学质量与教学改革工程项目《学习-休闲协同对学生科研效果的影响研究》,2026-2028(在研)
[2]广东省学位与研究生教育改革研究项目《迈向高质量教学:PBL模型的应用》,2020-2023(已结项)
获奖情况
教学类
[1]2023年国家级教学成果奖二等奖
[2]2022年第十届广东省高等教育教学成果奖一等奖
[3]2021年中山大学第十届教学成果奖一等奖
科研类
[1]2025中国管理现代化研究会组织与战略管理专业委员会年会优秀论文(博士生陈政任)
[2]2025年心理与认知科学博士生联合论坛优秀墙报论文第一名(博士生宋亚亚)
[3]2023年第六届中国国际积极心理学大会暨中国心理学会积极心理学专委会学术年会优秀会议论文(博士生江秋敏)
[4]2024年度浙江省休闲学会优秀学术论文(博士生鲁清曌、硕士生赵雨僖)
主要期刊论文
英文论文
[1]Li Y.Q. Practical relevance: The path to impact the real world. Annals of Tourism Research, 2026, doi.org/10.1016/j.annals.2025.104104
[2]Song Y., Liang X., Li Y.Q. *, Wan L. Temporal effect in consumer coping with service failures. Tourism Management, 2026, doi.org/10.1016/j.tourman.2025.105371
[3]Jiang, Q., Li Y.Q. * Lin, M., Zhang, Y. Sustainable food consumption in commensality: perspective of time orientation. Journal of Sustainable Tourism, 2026. 34(3), 806-825, doi.org/10.1080/09669582.2025.2520363
[4]Li Y.Q., Peng L., Xeng X.* Preference reversal of green tourism products. International Journal of Hospitality Management, 2026, doi.org/10.1016/j.ijhm.2025.104430
[5]Fang S., Li Y.Q. *, Feng J. Time flows, choices follow: Exploring how the timing of services shapes customer preference for service robots versus human employees. Journal of Hospitality Marketing & Management, 2026, doi.org/10.1080/19368623.2026.2613792
[6]Deng, Q., Li Y.Q., and Li,C.* Embracing the Present: The Impact of Temporal Orientation on Tourists' Mood State. International Journal of Tourism Research,2026, doi.org/10.1002/jtr.70310.
[7]Cao L., Zhou H., Zhao P., Jiang L., Li Y.Q., Shang J., Qin X.* Leader anthropomorphizing behavior toward robots: conceptualization, measurement, and implications for perceived objectification and workplace deviance. Journal of Management, 2025, doi.org/10.1177/01492063251350938
[8]Song Y., He Q., Zhang Y., Li Y.Q. * Gain frame appeals more to loyal customers. Annals of Tourism Research, 2025, doi.org/10.1016/j.annals.2025.103929
[9]Xue X., Li Y.Q. *, Liu S., Liu M. Learning from museums: Resource scarcity in museum
interpretations and sustainable consumption intention s. Annals of Tourism Research, 2025, doi.org/10.1016/j.annals.2025.103955
[10]Li Y.Q., Deng Q., Peng F., He M.* Development and verification of the wellness tourism experience scale. Journal of Travel Research, 2025, 64(1):158-171, doi.org/10.1177/00472875231209493
[11]Luo X., Xu D., Wan L., Li Y.Q.* Cityscapes or scenic escapes? Exploring
the differential impact of urban versus nature visuals in tourism marketing. Journal of Travel Research, 2025, 64(1):158-171, doi.org/10.1177/00472875231209493
[12]Liu B., Moyle B., Kralj A., Li Y.Q. * Virtual reality and memory retention: The cognitive architecture of virtual memorable tourism Experiences. Journal of Travel Research, 2025, doi.org/10.1177/00472875251353494
[13]Liu B.Q., Moyle M., Kralj A., He M.*, Li Y.Q. Perceived destination restorative qualities in wellness tourism: the role of ontological security and psychological resilience. Journal of Travel Research, 2025, 64(4) 835–852
[14]Xue X., Zhang C.*, Li Y.Q. Harnessing the power of awe: Reducing plate waste in restaurants for sustainable dining. International Journal of Hospitality Management, 2025, doi.org/10.1016/j.ijhm.2025.104178
[15]Gao J., Zhang Y. *, Goh E., Li Y.Q. Transforming hospitality workforces through adaptive human resource management. Journal of Hospitality & Tourism Research, 2025, doi.org/10.1177/109634802513694
[16]Liu B., Moyle B., Kralj A., Chen Y., Li Y.Q. * Cause related marketing in tourism: How goal framing promotes consumer prosocial behaviours. Journal of Sustainable Tourism, 2025, 33:5, 942-963
[17]Li Y.Q., Zhao Y., Peng F., Lu Q.* Negotiating leisure conflicts in urban square dancing: A Chinese Guanxi perspective, Leisure Studies, 2025, doi.org/10.1080/02614367.2025.2549979
[18]Peng F, Zeng X, Li Y.Q.* Female stereotype and occupational stigma. Annals of Tourism Research. 2024, doi.org/10.1016/j.annals.2024.103837
[19]Li, Y.Q, Zeng X. and Liu P*. Age inequality in the service industry: A meta-analytic review. International Journal of Hospitality Management, 2024, doi.org/10.1016/j.ijhm.2023.103662
[20]He M., Tu J.*, Li Y.Q., Fang J., Zeng X. Tourist preference for tourism product brand biographies. Annals of Tourism Research (107), doi.org/10.1016/j.annals.2024.103773
[21]Zeng X, Kralj A, Nimri R, Li Y.Q.* Past reflection and future selection: A study of green hotel choices. International Journal of Hospitality Management. 2024, doi.org/10.1016/j.ijhm.2024.103880
[22]Liu B.Q., Moyle M., Kralj A., Li Y.Q.* Towards a typology of virtual tourists: Efficacy of visual patterns and attentional cues. Tourism Management, 2024, 105, doi.org/10.1016/j.tourman.2024.104943
[23]Liu B, Moyle B, Kralj A, Chen Y, Li Y.Q.* Cause-related marketing in tourism: how goal framing promotes consumer prosocial behaviours. Journal of Sustainable Tourism. 2024 Jun 27:1-22.
[24]Li Y.Q., Zhang Y., Zhang C, Peng L, Ma S. You are not alone: Heal the P2P accommodation guests with digitally displayed close relationships. Journal of Hospitality and Tourism Management. 2024, 61:145-55.
[25]Zhang, Y., Gao, J., Goh, E., Li Y.Q. A complex adaptive system analysis of emerging tourism work paradigms. Current Issues in Tourism. 2024, 1-17.
[26]Liang X., Qi C., Zhang C., Li Y.Q. Psychological ownership and users’ continuous usage of domestic vs. foreign mobile payment apps: A comparison between China and the U.S. Journal of Business Research, 2024(174), doi.org/10.1016/j.jbusres.2024.114517
[27]Zeng X, Li Y.Q., Zhang C, Yang X. Sustainable entrepreneurship in tourism: The interaction between tourism enterprise and community. Journal of Hospitality and Tourism Management. 2024, 60:429-40.
[28]Liu B.Q., Moyle M., Kralj A., Li Y.Q.* Developing 360‑degree stimuli for virtual tourism research: a five‑step mixed measures procedure. Information Technology & Tourism, 2024, doi.org/10.1007/s40558-024-00287-y
[29]Peng F., Li Y. Q.*, Xu W. Internship and career adaptability: addressing occupational stigma and identity for hospitality management students. Tourism Review, 2024, 79(1):9-23
[30]Guan X., Nie Z., Khoo C., Zhou W., Li Y.Q.* Social networks and travel intention: the
impact of travel content to consumption, social comparison and envy. Tourism Review, 2024, doi.org/10.1108/TR-04-2023-0272
[31]Liu B.Q., Moyle M., Kralj A., Li Y.Q.* Celebrity endorsement in tourism: Attention, emotional arousal and familiarity. Tourism Management, 2023, 98, doi.org/10.1016/j.tourman.2023.104750
[32]Li Y.Q., Tu J., He M., Liu P.* The effect of place discrimination on tourists’ unethical behavior intention. International Journal of Contemporary Hospitality Management, 2023
[33]Li Y.Q., Chen Z.*, Zhang C. Is the salesperson persuasive enough? The role of the tourists’ perceived time adequacy and processing fluency. Tourism Management Perspectives, 2023, 48, doi.org/10.1016/j.tmp.2023.101168
[34]Ma S., Ling X.D., Zhang C., Li Y.Q.* Does physical attractiveness facilitate customer citizenship behaviors? Cross-cultural evidence from the peer-to-peer economy. International Journal of Information Management, 2023, 70, doi.org/10.1016/j.ijinfomgt.2022.102565
[35]Zhu H., Ye Y.*, Li Y.Q. The impact of customer sexual harassment on customer-oriented OCB: a social exchange perspective. International Journal of Contemporary Hospitality Management, 2023, doi.org/10.1108/IJCHM-07-2022-0909
[36]Li Y.Q., Song Y., Yang Y., Huan T.* Exploring the influence of work values on millennial hospitality employees’ turnover intentions: an empirical assessment. Current Issues in Tourism, 2023, 26(10): 1635-1651
[37]Li Y.Q., Song Y., Fang S.J.* Time perception and tourist behavioral decision when travelling. Current Issues in Tourism, 2023, 26(4): 533-539
[38]Fang S., Li Y.Q.*, Zhang C., Ye L. Speech vs. Writing: The influences of WOM communication on tourism experience storytellers. Journal of Hospitality and Tourism Management, 2023, 54:521-530
[39]Xie L., Liu C., Li Y.Q., Zhu T.* How to inspire users in virtual travel communities: The effect of activity novelty on users’ willingness to co-create. Journal of Retailing and Consumer Services, 2023, 75, doi.org/10.1016/j.jretconser.2023.103448
[40]Liu B., Moyle M., Kralj A., Chen Y., Li Y.Q.* Goal framing charity campaigns for cause-related tourism marketing. Tourism Management Perspectives, 2023
[41]Peng F., Xu W. Li Y.Q.*Internship and career adaptability: addressing occupational stigma and identity for hospitality management students. Tourism Review, 2023
[42]Zhang Q., Xu H., Li Y.Q., Wen T.* Understanding the embeddedness and CSR of small in-migration tourism entrepreneurs. Journal of China Tourism Research, 2023
[43]Li Y.Q., Zhang C., Fang S.J.* Can beauty save service failures? The role of recovery employees’ physical attractiveness in the tourism industry. Journal of Business Research, 2022, 141:100-110
[44]Liu B., Li Y.Q.* Teddy-bear effect in service recovery. Annals of Tourism Research, 2022(20), doi.org/10.1016/j.annals.2022.103400
[45]Li Y.Q., Peng L.X., Ma S., Zhou X.M.* Beauty Premium or Beauty Penalty in Sharing Accommodation Situations Based on Lay Theories. International Journal of Contemporary Hospitality Management, 2022, 34(3):1225-1245
[46]Li Y.Q., Liu B.Q., Xie L.S* Celebrity endorsement in international destination marketing: Evidence from eye-tracking techniques and lab experiments. Journal of Business Research, 2022, 150:553-566
[47]Fu H., Xiao X.H., Ye H.B.*, Fang S.J., Li Y.Q. , Wu Y.Y. Stay passionate and carry on: Why passion exhausts and how it can be restored, Current Psychology, doi.org/10.1007/s12144-022-03889-z
[48]Liu P., Ma Y., Li X., Peng C.D., Li Y.Q.* The antecedents of customer mistreatment: A meta-analytic review, International Journal of Contemporary Hospitality Management, 2022, 34(8):3162-3200
[49]Fu H., Xiao X.H., Li Y.Q.*, Pan Z., Köseoglu M., Luo H. Entrepreneur passion and venture capitalists’ funding decisions, Tourism Management Perspectives, 2022, 44, doi.org/10.1016/j.tmp.2022.101008
[50]Wen T., Zhang Q.F., Song L., Li Y.Q.* Corporate social responsibility, social bonding and place attachment among entrepreneurs of small and medium-sized tourism enterprises. International Journal of Tourism Research, 2022, 24:189–201
[51]Li Y.Q., Zhang C., Shelby L., Huan T.C.* Customers' self-image congruity and brand preference: A moderated mediation model of self-brand connection and self-motivation. Journal of Product & Brand Management, 2022, 31(5):798-807
[52]He M., Liu B., Song Y., Li Y.Q.* Spatial stigma and environmentally responsible behaviors during the Pandemic: The moderating role of self-verification. Tourism Management Perspectives, 2022, 42, doi.org/10.1016/j.tmp.2022.100959
[53]Liu B., Li Y.Q., Kralj A., Moyle B., He M.* Inspiration and wellness tourism: the role of cognitive appraisal, Journal of Travel & Tourism Marketing, 2022, 39(2):173-187
[54]Zhou X.M., Hu Y.O.*, Li Y.Q., Wen B.Y. Why do hotel interns stay in the hospitality and tourism industry? An Interactionist Perspective of Organizational Socialization. International Journal of Contemporary Hospitality Management, 2022, 34(3):929-950
[55]He M., Liu B., Li Y.Q.* Recovery Experience of Wellness Tourism and Place Attachment: Insights from Feelings-as-information Theory. International Journal of Contemporary Hospitality Management, 2022, doi.org/10.1108/IJCHM-10-2021-1237
[56]Li Y.Q., Song Y., Wang M., Huan T.* The influence of tour guides’ service quality on tourists’ tour guide stigma judgment: An Asian perspective. Journal of Hospitality and Tourism Management, 2021, 48:551-560
[57]Li Y.Q., Liu B., Chen P., Huan T.* Tourism service providers’ physical attractiveness and customers’ service quality evaluation: is warmth or competence more important? Tourism Review, 2021, DOI 10.1108/TR-05-2020-0241
[58]He M., Liu B., Li Y.Q.* Tourist inspiration: How the wellness tourism experience inspires tourist engagement. Journal of Hospitality & Tourism Research, 2021, doi:10.1177/10963480211026376
[59]He M., Liu B., Li Y.Q.* Redemption of travelers’ spoiled identity in a time of health crisis: The role of empathy and social distance. Journal of Hospitality and Tourism Management, 2021, doi.org/10.1016/j.jhtm.2021.03.019
[60]Fang S.J., Zhang C., & Li Y.Q.* Physical Attractiveness of Service Employees and Customer Engagement in Tourism Industry. Annals of Tourism Research, 2020, https://doi.org/10.1016/j.annals.2019.102756.
[61]Li Y.Q., Liu B.Q., Zhang R.L., Huan T.C.* News information and tour guide occupational stigma: Insights from the stereotype content model. Tourism Management Perspectives, 2020, https://doi.org/10.1016/j.tmp.2020.100711
[62]Wen T., Zhang Q.F., Li Y.Q.* Why small tourism enterprises behave responsibly: using job embeddedness and place attachment to predict corporate social responsibility activities. Current Issues in Tourism,2020, doi.org/10.1080/13683500.2020.1797648
[63]Li Y.Q., Huang S.S., Song L.H.* Opportunity and necessity entrepreneurship in the hospitality sector: Examining the institutional environment influences. Tourism Management Perspectives,2020, https://doi.org/10.1016/j.tmp.2020.100665
[64]Li, Y.Q., Liu, B., & Huan, T. C.* Consumer response to a renewed corporate social responsibility strategy: Evidence from the coffee shop industry. Tourism Management, 2019, 72:170-179.
[65]Li Y.Q., Xie L.S., Gao T. & Guan X.H.* Does being beautiful always help? Contingency effects of physical attractiveness of the service providers on customer response. Journal of Services Marketing, 2019, 33(3):356-368
[66]Li Y.Q., Zhang C. & Larochec M. Is beauty a premium? A study of the physical attractiveness effect in service encounters. Journal of Retailing and Consumer Services, 2019, 50: 215-225
[67]Li Y.Q., Fang S.J. & Huan, T. C.* Consumer response to discontinuation of corporate social responsibility activities of hotels. International Journal of Hospitality Management, 2017, 64: 41-50
[68]Xie L, Li Y.Q., Chen, S. H., & Huan, T. C.* Triad theory of hotel managerial leadership, employee brand-building behavior, and guest images of luxury-hotel brands. International Journal of Contemporary Hospitality Management, 2016, 28(9): 1826-1847.
[69]Fotiadis A, Xie L, Li Y.Q., & Huan, T.* Attracting athletes to small-scale sports events using motivational decision-making factors. Journal of Business Research, 2016, 69(11):5467-5472
[70]Prentice C, Han X Y, Li Y Q. Customer Empowerment to Co-Create Service Designs and Delivery: Scale Development and Validation. Services Marketing Quarterly, 2016, 37(1): 36-51.
[71]Li Y.Q., Fu H, Huang S S.* Does conspicuous decoration style influence customer's intention to purchase? The moderating effect of CSR practices. International Journal of Hospitality Management, 2015, 51: 19-29.
[72]Fu H, Li Y.Q.*, Duan Y. Does employee-perceived reputation contribute to citizenship behavior? The mediating role of organizational commitment. International Journal of Contemporary Hospitality Management, 2014, 26(4): 593-609.
中文文章
[1]黎耀奇, 陈政任, 江秋敏, 林美珍. 人生得意须尽欢:时间观对个体消费倾向的影响. 心理学报,2026, doi: 10.3724/SP.J.1041.2026.009.
[2]黎耀奇,鲁清曌,宋亚亚*. 旅游活动重塑个体时间观,旅游学刊,2026,40(11):4-6
[3]黎耀奇,曾馨莹*. 流动性视角下地方污名的形成机制,心理学科进展,2025, 33(3): 402-410
[4]黎耀奇, 许汶婷, 彭菲*. 酒店管理专业学生职业污名感知、职业认同与对口择业意愿, 旅游学刊, 2025, 40(5): 90-102
[5]鲁清曌,彭菲,黎耀奇*.半熟人视角下城市广场舞休闲冲突的形成与消解. 体育学刊, 2025,(01):72-78
[6]黎耀奇,鲁清曌. 一线员工体面工作感知影响因素及其形成过程,学术研究,2025,(4):89-97
[7]黎耀奇. 多层次融合孕育产业发展新机遇. 经济日报,2024,53
[8]曾馨莹, 阮垲欣, 黎耀奇*. 地理标志农产品原真性感知与旅游者行为响应,旅游论坛,2024, 17(5): 53-62
[9]黎耀奇,邓巧巧. 旅游污名:研究进展及展望. 人文地理,2023,38(1):11-19
[10]黎耀奇,江秋敏*. 心理时间框架下的旅游研究:现状与展望. 旅游学刊,2023, 38(6):52-62
[11]黎耀奇,许汶婷,彭菲*. 大学生职业污名感知、职业认同与对口择业意愿:以旅游管理专业为例,旅游学刊,2023
[12]刘必强,何莽,黎耀奇*. 阴影里的阳光:地区污名对旅行者负责任环境行为的影响研究. 旅游学刊,2023
[13]黎耀奇,宋亚亚,梁斯琪,张骁鸣*. 导游职业污名的形成机制:基于扎根理论的探索性研究. 旅游学刊,2022,37(4):79-92
[14]何莽,张紫雅,黎耀奇,李军*. 居民感知价值对康养旅游支持行为的影响研究——基于情绪评价理论的视角. 旅游科学,2022, 36(4): 18-41
[15]刘必强,黎耀奇*. 满减还是满返?——旅游产品促销框架对旅游者购买意愿的影响研究. 旅游学刊,2022,37(9):107-122
[16]黎耀奇,谢礼珊,方淑杰*. 美的总是好的吗?消费者对服务人员外貌吸引力的响应机制研究. 南开管理评论,2021, 24(4): 74-84
[17]刘必强,黎耀奇*. 所见即所得:旅游眼动研究述评与展望. 旅游导刊, 2021, 5(1)
[18]黎耀奇,翁钰宁,潘敏敏,关新华*. 基于资源保存理论的旅游职业污名影响研究. 旅游学刊,2021, 36(5): 93-104
[19]张骁鸣,黎耀奇. 眼动实验应用于旅游研究的方法论问题. 旅游学刊, 2020, 35(12):10-11
[20]黎耀奇, 宋亚亚,宋丽红*. 旅游民营企业的政治关联、慈善捐赠与企业家地位认同. 旅游学刊, 2020, 35(10)
[21]黎耀奇,王雄志,陈朋. 遗产地遗产责任量表开发与检验:基于游客与居民多利益相关者的对比分析. 旅游学刊, 2019,10.
[22]方淑杰,黎耀奇*, 傅云新. 赔礼还是赔钱?——基于情绪感染理论的旅游景区服务补救策略研究. 旅游学刊, 2019, 34(1):44-57
[23]黎耀奇*, 刘必强,宋丽红. 制度环境、创业动机与旅游创新 ———基于全球创业观察调查的证据. 旅游论坛, 2018, 11(3):70-80
[24]黎耀奇, 关巧玉. 旅游怀旧:研究现状与展望. 旅游学刊, 2018, 33(2).
[25]关新华, 黎耀奇. 顾客哪种沟通风格更能促进知识分享.南大商业评论,2017,39.
[26]黎耀奇. 公众对旅游企业停止慈善性社会责任的响应研究. 旅游学刊, 2016, 31(7).
[27]黎耀奇, 关新华*. 从人-品牌关系到人-地关系: 自我目的地联结. 旅游学刊, 2015, 30(9): 52-62.
[28]黎耀奇, 傅慧*. 旅游企业社会责任: 研究述评与展望. 旅游学刊, 2014, 29(6): 107-116.
[29]黎耀奇, 谢礼珊. 社会网络分析在组织管理研究中的应用与展望. 管理学报, 2013 (1): 146-154.
[30]韩小芸, 黎耀奇. 顾客心理授权的多层次模型分析: 基于控制欲的调节作用. 南开管理评论, 2012 (3): 4-11.
[31]韩小芸, 黎耀奇, 张秀娟. 授权管理在企业的多层次运用研究. 科技管理研究, 2011, 31(18): 169-176.
[32]黎耀奇. 旅游企业收益管理定价策略对顾客感知公平性的影响——基于消费限制, 标价方式与价格处境交互作用的研究. 经济管理, 2011, 11: 1-15.
[33]谢礼珊, 黎耀奇*, 李晓星. 员工品牌建设行为前因后果研究. 营销科学学报,2010,6(3):59-76
出版著作
[1]中国葡萄酒产业融合发展报告,社会文献科学出版社,2026
[2]中国分数度假产业发展报告,中国旅游出版社,2026
[3]旅游品牌管理,清华大学出版社,2025
[4]多利益相关者视角的企业社会责任实现路径研究,经济科学出版社,2025
[5]高星级酒店炫耀性营销研究,经济科学出版社,2019
起草标准
《执业信用评价规范 导游》,团体标准(T/GTGA0002-2024)



