Bocong Yuan

Sun Yat-sen University

Email: yuanbc@mail.sysu.edu.cn

Education

Sun Yat-sen University

Ph.D. in Economics,2016

M.A. in Economics,2010

B.S. in Geography, 2008

Research interest

Occupational health and health policy;New techniques and organizational governance

Professional experience

  • Sun Yat-sen University, School of Tourism Management 

Associate professor,2020 to now 

Research associate professor,2017-2020

Selected research article [# first author，* correspondence]

  1. Yuan B.#* & Liu X. Machines replace human: The impact of intelligent automation job substitution risk on the job tenure and career changes among hospitality practitioners. International Journal of Hospitality Management.2025, 126, 104099.
  2. Zhao H.#, Yuan B. *,Gong Y., & Liao Y.Platform algorithmic control and work outcomes of food delivery employees. The Service Industries Journal.2025. 1-47.
  3. Zhao H.#, Yuan B. *, & Song Y.Employees’ perception of generative artificial intelligence and the dark side of work outcomes. Journal of Hospitality & Tourism Management.2024, 61, 191-199.
  4. Yuan B.#, Li J. #, & Zhao H.* Education pathways to mitigate automation anxiety: Skill development as key for job satisfaction in the age of machines replacing human. International Journal of Manpower.2025
  5. Zhao H.#, Yuan B. *, Wen M., & Zhang T. Algorithmic ethics of workplace AI-enabled system for food delivery employees. The Service Industries Journal. 2025. 1-35.
  6. Zhao H.#, Yuan B. *,Xie H., & Liao Y. Understanding work platformizationand algorithmic control from labor process theory. The Service Industries Journal.2025. 1-37.
  7. Yuan B. #* Understanding digital information production in virtual communities from the perspective of Actor-Network Theory. Journal of Hospitality and Tourism Management. 2023, 56, 495-502.
  8. Lan J. #, Gong Y., Liu T. *, Wong M., & Yuan B. How emotional regulation and conscientiousness break the reciprocal circle between customer mistreatment and surface acting? An experience sampling study. International Journal of Contemporary Hospitality Management. 2023.
  9. Lan J. #, Huo Y. *, Wong I. A., & Yuan B. How (in)congruence of leader-follower learning goal orientation influences leader-member exchange and employee innovation. International Journal of Contemporary Hospitality Management. 2023.
  10. Wang Z. # * & Yuan B. Harmonizing the branding strategy of world natural heritage in China: Visitors’ awareness of the multiple brands of Wulingyuan, Zhangjiajie. Geoheritage. 12, (2020), 41.
  11. Li, J. # & Yuan, B. * Smartphone intrusion: Has social interaction online blurred the work-life boundary of employees?Cornell Hospitality Quarterly, 59(4), (2018). 411-427.
  12. Yuan, B. #, Li, J. *, & Zeng, G. Trapped as a good worker: The influence of coercive acquaintance advertising on work outcomes. Cornell Hospitality Quarterly, 59(4), (2018). 428-441. 
  13. Yuan, B. #, Li, J.*, & Zeng G. Corporate liquidity management and technical efficiency: Evidence from global listed hospitality enterprises. International Journal of Hospitality Management, 74 (2018),40-44. 
  14. Li, J. #* & Yuan, B. Both angel and devil: The suppressing effect of transformational leadership on proactive employee’s career satisfaction. International Journal of Hospitality Management, 65 (2017),59-70.

Research report

  1. Yuan B., & Chen S. Recommendations on Guarding Against Regulatory Gaps and Strengthening the Protection of the Social Rights and Interests of Workers in New Forms of Employment Southern Think Tank Special Report (2023), No. 1136
  2. Yuan B., & Chen S.Proposals for Optimizing the Policy Measures of "Whole Village Credit Allocation" to Address the Financing Challenges of Rural Tourism in Our Province Southern Think Tank Special Report (2024), No. 1354

Research project

  1. National Social Science Fund of China 

A study on the integrated development of big data marketing and the sports and health industry

Teaching and course instruction

  • Macroeconomics
  • Entrepreneurship Management
  • Business Ethics
  • Tourism and Entrepreneurship
  • Tourism and Business Strategy
  • Revenue Management
  • Discovering Beautiful China: Rural Revitalization and Public Policy