ZHOU Xiaofeng

Post-doctoral Researcher

Email: zhouxf55@mail.sysu.edu.cn

Research Interests

Tourism Use and Communication of Cultural Heritage; Community Wellbeing of Heritage Site

Educational Qualifications

2018-2022: Ph.D. in Tourism Management, School of Tourism Management, Sun Yat-sen University. Supervisor: Prof. Chaozhi ZHANG

2021-2022: Visiting Scholar, Institute of Research and Higher Studies on Tourism, Paris I-Pantheon-Sorbonne University. Supervisor: Prof. Maria Gravari-Barbas

2014-2016: M.S. in Culture, Heritage, Tourism, ITBS-ESTHUA, University of Angers. Supervisor: Prof. Yves DOLAIS

2010-2014: B.Admin. in Tourism Management, School of Tourism Management, Sun Yat-sen University. Supervisor: Prof. Chaozhi ZHANG

2012: Exchange Student, School of Management, Shandong University

Academic Memberships

2020– present, Member of UNESCO Chair on Sustainable Tourism in UNESCO Designated Sites, Sun Yat-sen University

2020- present, Member of Youth Heritage Alliance of WHITRAP, Peking University

2024- present, Member ofthe Great Wall Conservation Alliance

2020– present,Reviewer, 《Study on Natural and Cultural Heritage》.

2024– present, Reviewer,《Tourist Studies》.

2024– present, Reviewer,《Journal of Sustainable Tourism》.

Selected Papers and Publications

  1. Zhou Xiaofeng, Zhang Chaozhi*. The Foundation of Integral and Systematic Protection of Linear Cultural Heritage: The Cognition of Holistic Value [J]. Study on Natural and Cultural Heritage, 2025, 10 (04): 37-48.

  2. Zhou Xiaofeng, Zhang Chaozhi*. Evolution of the Holistic Perspective on Cultural Heritage: A Systematic Literature Analysis [J]. Study on Natural and Cultural Heritage, 2025, 10 (01): 36-47.

  3. Zhou Xiaofeng, Zhang Chaozhi*, Yang Xiaopeng, et al. Emotional Characteristics of Tourists in Literary Tourism Destinations and Their Influencing Factors—A Case Study of YangPass and Yumen Pass [J]. Tourism Tribune, 2024, 39 (05): 77-89.

  4. Zhou Xiaofeng, Zhang Chaozhi*. The Impact of Heritagization on Heritage Identity Among Residents of Different Generations: A Case Study of the Yuanyang Hani Terraced Fields Heritage Site [J]. Chinese Ecotourism, 2024, 14 (03): 517-528.

  5. Zhou Xiaofeng, Wang Chuhan, Zhang Chaozhi*. Research on the Digital Display Practice and Optimization Strategies of the Great Wall-Themed Museums [J]. Chinese Museum, 2024, (03): 10-20+134.

  6. Zhou Xiaofeng, Zhang Chaozhi*. The Impact of Heritagization on the Heritage Identity of Young CommunityResidents—A Case Study of the Yuanyang Terraced Fields Heritage Site [J]. Studies on Natural and Cultural Heritage, 2024, 9 (02): 36-44.

  7. Zhou Xiaofeng, Zhang Chaozhi*. A Study on the Value Communication Effect of the Great Wall Linear Cultural Heritage Under the Context of Partial Tourism Utilization [J]. China Cultural Heritage, 2024, (03): 39-49. 

  8. Zhou Xiaofeng, Jiao Qingqing, Zeng Xiaoyin, Mao Ruohan, Zhou Dingkai, Wang Chuhan, Zhang Chaozhi*. Research on the Construction of Registered Museums Along the Great Wall and the Dissemination of Great Wall Culture. In: Zhou Qingfu (Ed.), Research on the Construction of National Cultural Parks (2023) [M]. Beijing: Culture and Art Publishing House, 2024: 235-254.

  9. Zhou Xiaofeng, Zhang Chaozhi*, Zeng Xiaoyin, Jiao Qingqing. Research on the Construction of Museums Along the Beijing Section of the Great Wall and the Communication of Great Wall Culture. In: Zou Tongqian, Lü Ning (Eds.), Green Book of Beijing Tourism: Report on Beijing Tourism Development (2023) [M]. Beijing: Social Sciences Academic Press, 2024: 184-196.

  10. Zhou Xiaofeng, Zhang Chaozhi*. A Research Report on Museum Construction and Cultural Communication in Cities of the Guangdong-Hong Kong-Macao Greater Bay Area. In: Xu Honggang, Bao Jigang (Eds.), Blue Book of the Guangdong-Hong Kong-Macao Greater Bay Area: Report on Tourism Development of the Guangdong-Hong Kong-Macao Greater Bay Area (2023) [M]. Beijing: Social Sciences Academic Press, 2023: 091-113.

  11. Zhou Xiaofeng, Liu Shuguang, Zhang Chaozhi (Eds.). Construction of Museums Along the Great Wall and the Communication of Great Wall Culture: A Comprehensive Survey Report on Museums Along the Great Wall. Compiled by Chinese Museums Association, Nanjing: Jiangsu Phoenix Literature and Art Publishing House, 2024.

  12. ZHOU Xiaofeng, ZHANG Chaozhi*, JIAO Qingqing,ZHOU Ziqing, JIANG Qinyu, MAO Ruohan. Research report on the construction of museums along the Great Wall and theGreat Wall culture communication: The Great Wall thematic museums edition[J]. Chinese Museum, 2024, (01): 6-15+130.

  13. ZHOU Xiaofeng, JIAO Qingqing, ZENG Xiaoyin, MAO Ruohan, ZHOU Dingkai, WANG Chuhan, ZHANG Chaozhi*. Research report on the construction of museums along the Great Wall and theGreat Wall culture communication: Registered museums edition[J]. Chinese Museum, 2023, (05): 30-37+127.

  14. ZHOU Xiaofeng. Bridging public understanding gap of heritage values: Responsible interpretation of cultural heritage tourism[J]. China Cultural Heritage, 2023, (03): 23-28.

  15. ZHOU Xiaofeng, ZHANG Chaozhi*.The comparison and reflection of Chines and western sustainable tourism concept[J]. Tourism Forum,2023,16(1):43-52.

  16. ZHOU Xiaofeng, ZHANG Chaozhi*. Linear cultural heritage conservation and tourism development: Influencing factors for the community involvement[J]. China Cultural Heritage,2022(05):90-100.

  17. ZHOU Xiaofeng, ZHANG Chaozhi*, JIANG Q Y. The impacts of heritagization and tourismification on the cultural memory system of place: A case study of Yuanyang Hani terraces heritage site[J]. Human Geography. 2022,37(04):182-191.

  18. ZHOU Xiaofeng, ZHANG Chaozhi*, JIANG Qinyu, CAO Jingyin, PAN Yanhong. To displace the community residents or not? A study on the community displacement in the contexts of heritagization and tourismification[J]. Tourism Tribune.2022,37(3):83-95.

  19. GAO Jun, ZHANG Chaozhi*, ZHOU Xiaofeng, CAO Rongpei. Chinese tourists’ perceptions and consumption of cultural heritage: a generational perspective[J]. Asia Pacific Journal of Tourism Research, 2021, 26(7): 719-731

  20. ZHOU Xiaofeng, LIU Wenyan, CHEN Chen, YU Bing, ZHANG Chaozhi*. The Great Wall: Current patterns and trends in the utilization of heritage for tourism. In Historic England, Chinese Academy of Cultural Heritage (Ed.), Wall to Wall: The Hadrian’s Wall and Great Wall of China Management Seminar Proceedings[C]. Historic England & Cultural Relics Press. 2021:300-310.

  21. ZHOU Xiaofeng, ZHANG Chaozhi*.Scale Development and Dimensional Measurement of Great Wall Cultural Heritage [J]. China Cultural Heritage, 2020 (06):4-14.

  22. ZHOU X F, ZHANG Chaozhi*. The change of residents’ architectural heritage identity under urban renewal context: A Case Study of Licthi Bay historic and cultural blocks in Guangzhou[J]. Urban Insight,2020(04):88-101.

  23. ZHOU Xiaofeng, LIU Wenyan, CHEN Chen, YU Bing, ZHANG Chaozhi*. Great Wall: The Current Situation and Trends of Heritage Uses. In SONG R(Ed.), The Analysis and Prediction of Chinese Tourism Development in 2019-2020[M]. Beijing: Social Sciences Academic Press, 2020: 107-122.

  24. ZHOU Xiaofeng, ZHANG Chaozhi*. The relation and interaction mechanism between heritagization and tourismification in Hani Terraces of Yuanyang[J]. Human Geography,2019,34(03):154-160.

Selected Honors and Awards

2024: The proposal “From Past Glory to Future Vision: Proposal for Creative Utilization and Communication of Leizhou Stone Dog Intangible Cultural Heritage” received the Best Community Engagement Proposal Award at the 2nd Asian Cultural Heritage Youth Forum 2024. (Authors: Zhou Xiaofeng, Luo Kangcheng, Lin Zhiwei, Chen Jian)

2024: The Research Report on Museum Development and Cultural Communication in the Cities of the Guangdong–Hong Kong–Macao Greater Bay Area” (Zhou Xiaofeng & Zhang Chaozhi, 2023) won the Second Prize in the 15th Excellent Blue Book Report Awards by Social Sciences Academic Press (China).2023, Asian Youth Ambassador for Cultural Heritage Conservation, Alliance for Cultural Heritage in Asia

2023, Excellent Video in Recognition of Participation in “Discovering Heritage” Sponsored Activity, UNESCO Chair on Sustainable Tourism in UNESCO Designated Sites

2021, Best paper of Tourism Tribune Annual Conference 2021，Tourism Tribune

2020, Excellent Case of Sustainable Tourism in Heritage Sites, UNESCO Chair on Sustainable Tourism in UNESCO Designated Sites

Research and Project Grants

2024-2025: National Ethnic Affairs CommissionYouth Project in Ethnic Studies Project, “Communication Strategies for Xinjiang Great Wall Cultural Museums from the Perspective of Forging a Strong Sense of Community for the Chinese Nation” (Project No. 2024-GMC-016), Principal Investigator.

2023-2025：Chinese Museums Association Research Project Funding Program Youth Project: “Research on the path and strategy of cultural and tourism integration in rural museums to promote the common prosperity of spiritual life”, Grant No.TCMA-2022-1.6-QN-1, Principal Investigator.