ZHENG Yaxin

Post-doctoral Researcher

Ph.D.

Email：zhengyx225@mail.sysu.edu.cn

Research Fields

Social Media and Destination Marketing, Tourists’ Culture Experience, Exhibitions Digitization

Education 

2018.09-2024.06Ph.D, tourism management, Sun Yat-sen University

2014.09-2018.06 Bachelor of management in tourism management, Beijing Forestry University

Journal Articles 

  1. Yaxin Zheng, Lijuan Su*, Qiuju Luo & Bingjie Liu-Lastres (2023). Public risk perception of cruise travel on social media: A collective sensemaking perspective, Journal of Hospitality and Tourism Management, 56, 473-481（SSCI, Q1）.
  2. Qiuju Luo,Yaxin Zheng. (2021). The innovation of exhibition value from new technology perspective: A comparison with traditional exhibitions.Tourism Forum, 14(5):70-73. 
  3. Yaxin Zheng. (2019). Research on the management of wildlife tourism products in National parks.Tourism Planning and Design, 32, 144-151.

Academic Conferences

  1. Lijuan Su，Yaxin Zheng，Qiuju Luo. How cruise travel related perceived risk amplified on social media: social amplification of risk framework. Tourism Tribune China Tourism Research Annual Conference,2021,oral presentation.
  2. Junyi Wang , Xueting Zhai , Qiuju Luo*, Yaxin Zheng,“Dear Mrs. Palace…”: The anthropomorphic appeals and parasocial interaction in cultural heritage tourism marketing, Surrey 2023 Conference，2023, oral presentation.

Main Social Consulting Service

  1. “Beijing Daxing Airport Economic Zone exhibition development research” (chaired by Professor Qiuju Luo), commissioned by Beijing Xinhangcheng, 2021.
  2. “The implication of 5G Cloud VR in Enterprise exhibition” (chaired by Professor Qiuju Luo), commissioned by Huawei, 2020.
  3. “The development strategy of MICE industry” (chaired by Professor Luo Qiuju), commissioned by China's Ministry of Culture and Tourism, 2019
  4. “China Foreign Trade Centre Canton Fair’s VIP buyer identification and appraisal system research” (chaired by Professor Qiuju Luo), commissioned by China Foreign Trade Centre, 2019.
  5. “The economic impact of MICE in Zhuhai”(chaired by Professor Qiuju Luo), commissioned by Zhuhai Exhibition andTourism Association, 2018-2019.
  6. “Sanya Sport Tourism Industry Development Report” (chaired by Professor Qiuju Luo), commissioned by Tourism and Culture Bureau of Sanya, 2019.