Intro

Lijuan Su, Ph.D., is an Associate Professor in the School of Tourism Management, Sun Yat-Sen University, China. Her research interests are at the intersection of big data analytics, machine learning, service failure, and crisis communication in tourism and hospitality.

Education

2016.08-2020.08 Doctor of Philosophy in Tourism, Recreation, and Sport Management, University of Florida, USA

2017.08-2019.12 Master of Statistics, University of Florida, USA

2013.09-2016.07 Master of Geography (Urban Planning), Peking University, China

2009.09-2013.07 Bachelor of Tourism Management, Zhejiang University, China

Undergraduate Course

  1. Business Statistics
  2. Event Risk Management
  3. Computer Programming
  4. Foundation and Application of Statistics
  5. Data Mining and Machine Learning

Grant

  1. PI, National Natural Science Foundation of China Youth Project "From Tourist Complaints to Crisis: Machine Learning Social Media Crisis Response and Learning" (72102239) [2022.01-2024.12], 300000 RMB
  2. PI,Youth Teacher Team Project Fund at Sun Yat-Sen University, "Innovation and Sustainable Development of Tourism Enterprises in the Greater Bay Area" (22qntd5502) [2022.01-2022.12], 150000 RMB

Research 

  1. Su, L., Hou, S., Zhang, Y., Lu, C., & Zhai, X. (2024). Is cuteness innocent? Public forgiveness to Theme Park mascots. Tourism Management Perspectives, 53.
  2. 粟丽娟,王胜叶,罗秋菊.(2025).酒店卫生舆情危机：政企危机响应和群体共识的历时性演化. 旅游学刊, 1-17.
  3. Zheng, Y., Su, L., Luo, Q., & Liu-Lastres, B. (2023). Public risk perception of cruise travel on social media: A collectivesensemaking perspective, Journalof Hospitalityand Tourism Management.
  4. Su, L., Liang, R., Luo, Q., & Liu-Lastres, B. (2024). A social media analysis of quarantined passengers’ social-supported coping and resilience-building experiences. Journal of Vacation Marketing.
  5. Kirilenko, A. P., Ma, S., Stepchenkova, S. O., Su, L., & Waddell, T. F. (2023). Detecting early signs of overtourism:bringingtogetherindicatorsoftourismdevelopmentwithdatafusion. Journal ofTravelResearch, 62(2),382-398.
  6. Su, L., Stepchenkova, S., Kirilenko, A. P. (2019). Online Public Response to a Service Failure Incident: Implications forCrisisCommunications, TourismManagement,73, 1-12.
  7. Su, L., Kirilenko, A. P., & Stepchenkova, S. (2020). The effect of geographical and personal proximity on onlinediscussionsofservice failure incidents.CurrentIssuesinTourism,23(18),2230-2234.
  8. Su, L., Stepchenkova, S., & Dai, X. (2020). The core-periphery image of South Korea on the Chinese tourist market in thetimesofconflict over THAAD. Journal ofDestinationMarketing andManagement.