Professor

Ph.D. (University of Nottingham, UK)

School of Tourism Management, Sun Yat-sen University

Email: lishina@mail.sysu.edu.cn

 

Before joining Sun Yat-Sen University, ShiNa worked as Senior Lecturer at University of Surrey, Reader at Leeds Beckett University, University Teacher at University of Nottingham in the UK. She has obtained her PhD from University of Nottingham, UK. Her current research interests lie in tourism economics, sustainable development, poverty reduction and tourism, tourist behavior, events studies, and using Electroencephalography (EEG) and electrodermal analysis (EDA) in tourism and hospitality research.

 

Visiting Professor

Leeds Beckett University, UK, Visiting Professor (2018 - 2024)

 

Associate Editor 

Annals of Tourism Research (2018 -  )

Journal of Sustainable Tourism (2021 – 2024)

 

Journal Guest Editor

Journal of Sustainable Tourism 

Tourism Economics 

Journal of Policy Research in Tourism, Leisure and Events

Editing Curated collection – Neuroscience in Tourism for Annals of Tourism Research

Research and Academic Awards 

  1. Second prize in the category of research report on excellent research output in culture and tourism, awarded by China Tourism Research Institute (Data Centre of the Ministry of Culture and Tourism), 2021. 
  2. The 6th Macao Humanities and Social Science Research Outstanding Achievement Award – Excellent award in the category of journal articles. 
  3. 2013 British Academy Quantitative Skills Acquisition Awards by British Academy, UK.
  4. Winner of Achieving Staff Excellence Award - Researcher of the Year 2012 by Leeds Metropolitan University (one award in the university), UK.
  5. Awarded a Travel and Conference bursary by UK, Economic and Social Research Council 
  6. Awarded Universitas 21 Prize to visit New South Wales Australia.
  7. Awarded three-year full PhD Scholarship by the University of Nottingham, UK.

Funded projects 

  1. 2022-2025，”Evaluate the Poverty Risk of Rural Tourism Destinations under the Pandemic and its Prevention and Resolution Mechanism: Based on theLivelihood and Empowerment Perspective”, the General Program of the National Natural Science Foundation China. (Principal Investigator: Prof. ShiNa Li)
  2. 2024-2026, a special innovation project for ordinary universities in Guangdong Province, funded by the Guangdong Provincial Department of Education (Principal Investigator: Prof. ShiNa Li)
  3. 2024-2026, the Innovation Talent Cultivation Program (Leading Talent Cultivation Project) funded by the Basic Research Funds for Central Universities (Principal Investigator: Prof. ShiNa Li)
  4. 2024-2025, “Developing a Tourism Cluster in the Greater Bay Area: A Dual Branding Perspective”, funded by Public Policy Research (PPR) Funding Scheme, Hong Kong. (Co-I: Prof. ShiNa Li)
  5. January 2020 –June 2020, Tourism and Pandemic, funded by Hong Kong Polytechnic University (Principal Investigator: Prof. ShiNa Li)
  6. November 2017 – November 2019，Hundred Persons Talents Programme, funded by Sun Yat-Sen University (Principal Investigator: Prof. ShiNa Li)
  7. March 2017 – March 2018, Tourism as a Tool for Poverty Reduction in Southern Africa, funded by British Academy Newton Mobility Grant (Principal Investigators: Prof. Andrea Saayman, Prof. ShiNa Li)
  8. 2017 – 2018, Popular Culture and Millennial Tourists: A Mixed Method Inquiry into Emotional, Cognitive, and Behavioural Responses, funded by University of Surrey, UK and University of Borås, Sweden (as Main participant)
  9. November 2015 Awarded UK Economic and Social Research Council Festival of Social Science small grant to host the event “Measuring the value of local sports and cultural events” (Principal Investigators: Prof. Rhodri. Thomas and Prof. ShiNa Li)
  10. July 2012 - July 2013 The Economic Impact of Meetings Industry in the UK commissioned by Meeting Professionals International Foundation and funded by industry sponsors and government departments in the UK (Project Director: Prof. ShiNa Li; Meeting Professionals International (MPI) is the largest meeting and event industry association worldwide.)

Impacts of this project nationally and internationally: The results of this project have been well disseminated in the national and local press including BBC, the Times and about 100 pieces of different media coverage. The findings have been submitted to the British House of Lords. The media revealed that the UK Prime Minister has pledged support for the event industry because of its important economic contribution, i.e. £58.4bn to the UK economy. The cited figure was generated from this project.

  1. September 2013 - August 2014 Apply Advance Econometric Modelling to Tourism Impact and Policy Analysis funded by British Academy (Principal Investigator: Dr ShiNa Li) 
  2. September 2013 – February 2014 Evaluation of the Impact of ESRC’s Economics Centres, funded by the UK Economics and Social Research Council 

Book

Santana, M. and Li, S. (Edited), Tourism and Instability. Publisher: Routledge, 2018.

ISBN: 978-1-138-32256-1

Main Publications

  1. Sun, D., Wong, I., Xiong, X., Li, S. (2025). When cutting edge meets silver tongue: understanding the word-of-machine effect on travel decisions. Tourism Management. 112. 
  2. Li S.N., Zhang, P.*, Wood, E. (2024). Familiarity and Novelty in Aesthetic Appreciation. Annals of Tourism Research, 105.
  3. Li, S.S., Li S.N.*, Fong, L., Li, Y. (2024). When intangible cultural heritage meets modernization - can Chinese opera with modernized elements attract young festival-goers? Tourism Management. 
  4. Dai, S., Zhang, P., Li, S.N., Xu, H. (2024). Environment communication in wildlife tourism: narrative framing and emotion effect on willingness to pay for a destination. Journal of Sustainable Tourism.
  5. Zhang C. X.*, Fong L., & Li S. (2024). Should I Travel? Moral Motivation During Crises. Journal of China Tourism Research.
  6. Li S.N.*, Chark R., Bastiaansen M., Wood E. (2023). A REVIEW OF RESEARCH INTO NEUROSCIENCE IN TOURISM: Launching the Annals of Tourism Research Curated Collection on Neuroscience in Tourism. Annals of Tourism Research. 
  7. Li S.N., Lyu T., Park S.*, Choi Y. (2023). SPILLOVER EFFECTS IN DESTINATION ADVERTISING: An electroencephalography study. Annals of Tourism Research.
  8. Saayman, A., Li, S.N. (2023). The contribution of economics to sustainable tourism research. Journal of Sustainable Tourism.
  9. Li S.N., Lyu T.*, Chen M., Zhang P. (2022). The prospects of using EEG in tourism and hospitality research. Journal of Hospitality & Tourism Research.
  10. Font, X., Montano, L., Wu, J., Coghlan, A., Woosnam, K. & Li, S. (2022).“The purpose of a sustainable tourism journal”, Journal of Sustainable Tourism, accepted.
  11. Li, S., Liu, Y., Dai, S. and Chen, M. (2022). “A review of tourism and hospitality studies on behavioural economics”, Tourism Economics.
  12. Li, S.*, Saayman, A., Stienmetz, J., Tussyadiah, I. (2021). “Framing Effects of Messages and Images on the Willingness to Pay for Pro-Poor Tourism Products,” Journal of Travel Research. Accepted.
  13. Dashper, K., Li, S.*, He, M., Zhang, P. and Lyu T. (2021). “Ageing, volunteering and tourism: an Asian perspective,” Annals of Tourism Research. Accepted. 
  14. Li, S., Li, H., Song, H. and Chen, M. (2021). “Mitigation of tourism social costs during a pandemic: Evaluating residents’ perceptions and behavioral intentions,” Journal of Travel Research. Accepted.
  15. Li, S., Fong, L.*, Zhang, C. and Chen, M. (2021). “Investigating the Motivations and Constraints of Chinese Peer-to-Peer Accommodation Hosts”. International Journal of Contemporary Hospitality Management, 33(1):305-326. 
  16. Saayman, A., Li, S.*, Fourie, A. and Scholtz, M. (2021). Money illusion under tourists: Deceived by larger numbers? Current Issues in Tourism. Accepted. 
  17. Qiu, T., Park, J. Li, S*., Song, H. (2020) “Social costs of tourism during the COVID-19 pandemic”, Annals of Tourism Research, 84.
  18. Li, S., Tian, W.*, Lundberg, C., Gkritzali, A. and Sundstrom, M. (2020). “Two Tales of One City – Fantasy proneness, authenticity and loyalty of on-screen tourism destinations”. Journal of Travel Research. Accepted.
  19. Saayman, A., Li, S.*, Scholtz, M. and Fourie, A. (2020). “Altruism, price judgement by tourists and livelihoods of informal crafts traders”, Journal of Sustainable Tourism, 28(12):1988-2007. https://doi.org/10.1080/09669582.2020.1781872 accepted. 
  20. Huang, S.*, Li, S. and Wen, J. (2020). “Facing the new normal – special issue on Tourism Economics in China”, Tourism Economics, 26(2): 205-210. 
  21. Li, S. *, Liu, A., Song, H. (2019). “Does tourism support supply-side structural reform in China?” Tourism Management, 71: 305-314. 
  22. Zhang, X., Fong, L., Li, S.* and Ly, T. (2019). “National identity and cultural festivals in postcolonial destinations”. Tourism Management, 73: 94-104. 
  23. Zhang, X., Fong, L., Li, S. * (2019). “Co-creation experience and place attachment: festival evaluation”. International Journal of Hospitality Management,81:193-204. 
  24. Cao, Z., Li, S.*, Song, H. and Shen, S. (2017), “The Distributional Effect of Events on Rural and Urban Households in China”. Journal of Travel Research, 7(56): 881-892. 
  25. Li, S., Li, H.*, Song, H., Lundberg, C. and Shen, S. (2017) “The Economic Impact of On-Screen Tourism: the case of the Lord of the Rings and Hobbit”, Tourism Management, 60:177-187. 
  26. Cang, S. *, Sun, Y., and Li, S. (2017) “Impact of Taiwan open policy on Chinese tourist satisfaction”, Current Issues in Tourism, 20(11): 1140-1161. (SSCI 一区, ABS:2, IF = 4.147)
  27. Li, S.*, Pratt, S. and Song, H. (2017) “Editorial: Developments in the field of tourism economics”, Tourism Economics, 22(6): 1-3. 
  28. Gallego, M. and Li, S.* (2017). “Editorial: Special Issue on Tourism and Instability”. Journal of Policy Research in Tourism Leisure and Events, 9(1): 1-2. 
  29. Li, S.*, Cang, S., Thomas, R. and Hyun, S. (2017), “Residents perceptions of Convention Centers”. Event Management, 21(6): 729-746.
  30. Mitchell, J. and Li, S.* (2017). “Estimating the Local Benefit from Tourism in SIDS – the Case of Cape Verde”, Journal of Policy Research in Tourism, Leisure and Events. 9(2): 182-200.
  31. Jones, C., Li, S. (2015), “Estimating the Economic Impact of Meetings and Conventions: A Satellite Account Approach”. Annals of Tourism Research, 52:117-133. 
  32. Mitchell, J., Font, X.*, and Li, S. (2015) “What is the impact of hotels on local economic development? Applying value chain analysis to individual businesses”, Anatolia. 26(3): 347-358.
  33. Li, S. and Song, H. (2013) “Economic Impacts of Visa Restrictions on Tourism”. Annals of Tourism Research, 43: 251-271.
  34. Li, S. and Jago, L. (2013) “Evaluating economic impacts of major sports events – a meta-analysis of the key trends”, Current Issues in Tourism, 16(6): 591-611. 
  35. Li, S., Blake, A. and Thomas, R. (2013) "Modelling the economic impact of sports events: the case of the Beijing Olympics". Economic Modelling, 30: 235-244.
  36. Li, S. (2013) "Large Sporting Events and Economic Growth: Evidence from Economic Consequences of Event Infrastructure and Venues", Event Management, 17(4).
  37. Li, S. (2012) “A simple framework for evaluating the welfare impacts of a large event”. Tourism Analysis, 17(4): 495-508.
  38. Li, S. and McCabe, S. (2012) "Measuring the socio-economic legacies of mega events: concepts, propositions and indicators”, International Journal of Tourism Research, 15:388-402. 
  39. Li, S., Blake, A. and Cooper, C. (2011) "Modelling the economic impact of international tourism on the Chinese economy: A CGE analysis of the Beijing 2008 Olympics", Tourism Economics, 17(2): 279-333. 
  40. Li, S., Blake, A. and Cooper, C. (2010) "China's tourism in a global financial crisis: a computable general equilibrium approach", Current Issues in Tourism, 13(5): 435-453. 
  41. Li, S. and Blake, A. (2009) "Estimating Olympic related investment and expenditure", International Journal of Tourism Research, 11(4): 337-356. 
  42. Wang, X. and Li, S. (2013) “The economics of sports events: the case of the Beijing Olympics” in Garrod and Fyall (eds.) Contemporary Cases in Sport Volume 1, Section
  43. Li, S. and Jago, L. (2012) “Chapter 2 Evaluating economic impacts of international sports events”, in Shipway and Fyall (eds), International Sport Events: Impacts, Experiences and Identities, Taylor & Francis.
  44. Li, S. (2008) What did Sydney Olympics tell Beijing - selected interviews with personages in politics, business and academics relating to the Sydney Olympics (in Chinese). In: 2007 Report of the Beijing Olympic Economy. Beijing: Beijing Publishing House.
  45. Li, S. (2006) "London-how to prepare the 2012 Olympic Games" (in Chinese), in Olympic Economic Research Institute (eds.), 2005 Report of the Beijing Olympic Economy, Beijing: Beijing Publishing House.

Invited and keynote presentations

  1. Keynote speaker, “poverty reduction and tourism”, China-South Africa Cultural & Tourism Cooperation On-line Forum”, organized by University of Johannesburg in cooperation with Department of TourismSouth Africa, Ministry of Cultural and Tourism of China, China Embassy in South Africa, UNWTO.
  2. “Themes, methods and trends of tourism economics Research”，The 7th Research Methods Summer School for Research Students, organised by Sun Yat-sen University and Hong Kong Polytechnic University, Guangzhou，2020.
  3. Keynote speaker, “Economic evaluation of MICE and construct of the related Tourism Satellite Account”, invited to present at International MICE Conference & Forum 2019, Chiang Mai, Thailand. 
  4. Invited speaker, the 2016,2018 and 2020 International Association for China Tourism Studies (IACTS) Conference, China.
  5. Keynote speaker, official launch of the results of the Economic Impact of the UK Meetings Industry report, International Confex, London, 20 March 2013.
  6. The evaluation of the meetings industry, School of Hotel and Tourism Management, Hong Kong Polytechnic University, Hong Kong, January 2014. (Appointed as the Professor of the Day by Hong Kong PolyU)
  7. Appointed as the NWTO expert to speak at the National Workshop on Tourism and MICE Statistics organised by Thailand Convention and Exhibition Bureau in collaboration with the Thailand Ministry of Tourism and Sports and the United Nations World Tourism Organisation.
  8. The impacts of Events, Chung Hua University and Taiwan National University of Sports, Taiwan, 2015.
  9. Invited to presented “Maximising the economic impact of sports and cultural events”, at UK ESRC Festival of Social Science – Measuring the value of local sports and cultural events, Leeds, UK, November, 2015.
  10. Invited to deliver a research seminar - The distributional impacts of events, University of Balearic Islands, Spain, 2017.

Conference Presentations

(1) Saayman, A., Li, S., Scholtz, M. and Fourie, A. (2019) Altruism, money illusion of tourists and livelihoods of informal crafts traders, Seventh Conference of the International Association for Tourism Economics, La Plata, Argentina.

(2) Li, S., Saayman, A., Stienmetz, J. and Tussyadiah, I. (2019) Willingness to pay for pro-poor tourism products, the 2019 APacCHRIE & EuroCHRIE Joint Conference, 2019, Hong Kong.

(3) Li, S., Liang, X. and Dai, S. (2019) Behavioural economics and tourism: a review, 25th Asia Pacific Tourism Association (APTA) Annual Conference, Da Nang, Vietnam.

(4) Li, S. and Zhang, X. (2019) Misbehave in sharing economy, 25th Asia Pacific Tourism Association (APTA) Annual Conference, Da Nang, Vietnam.

(5) Santana, M., Li, S., Saayman, A. and Jago, L. (2017) Evaluating the economic legacies of the 2010 FIFA World Cup in South Africa, the 6th International Association for Tourism Economics Conference, Rimini, Italy.

(6) Cao, Z., Li, S., Song, H. and Shen, S. (2016) The Economic Impact of Event Tourism between Chinese Urban and Rural Households, the University of Surrey’s International Tourism Hospitality and Events Conference, Guildford, UK.

(7) Li, S., Li, H., Song, H., Lundberg, C., and Shen, S. (2016) The Economic Impact of Film Tourism in New Zealand (preliminary results), the 47th Annual International Conference of the Travel and Tourism Research Association, Colorado, America.

(8) Jones, C. and Li, S. (2015) Estimating the Economic Impact of MICE industry, the 5th Conference of the International Association for Tourism Economics, Hong Kong.

(9) Li, S. and Song, H. (2013) Economic Analysis of Tourism Demand Due to Visa Restrictions and One-off Events, the 4th Conference of the International Association for Tourism Economics, Ljubljana, Slovenia.

(10) Li, S., Blake, A., & Thomas, R. (2013) "Modelling the economic impact of sports events under conditions of imperfect competition", the 4th Conference of the International Association for Tourism Economics, Ljubljana, Slovenia.

(11) Cang, S., Sun, Y. & Li, S. (2012) “Comparisons of different travel modes on tourists’ satisfaction for Mainland China to Taiwan”, the 6th Conference on Software, Knowledge, Information Management and Applications, Chengdu, China.

(12) Li, S., Cang, S. & Hyun, S. (2012), “Residences’ perceptions toward convention centres”, International Convention & Expo Summit 2012, Hong Kong.

(13) Li, S. & Jago, L. (2011), “The economic impacts of events: a Meta-Analysis”, the 3rd Conference of the International Association for Tourism Economics, Bournemouth, UK.

(14) Li, S. & Blake, A. (2011), “A simple framework for assessing economic welfare effects of large events”, at the biennial Conference on Advances in Tourism Economics, Portugal.

(15) Li, S. (2010), "Impacts of Mega-Events in Developing and Developed Countries", the 2010 CAUTHE Conference, Tasmania, Australia

(16) Li, S. (2009), "Chinese Tourism Policy and the Economic Impact of International Tourism on the Chinese Economy: A CGE Analysis of the Beijing 2008 Olympic Games", the 2nd Conference of The International Association for Tourism Economics, Chiang Mai, Thailand.

(17) Li, S., Blake, A. & Cooper, C. (2008), "Sustainable Tourism and the Beijing Olympics: A CGE Analysis", European Union of Tourist Officers (EUTO) 2008 Conference, Nottingham.

(18) Li, S. & Blake, A. (2008), "Modelling Competition Levels in the Chinese Economy: the Economic Impact of the Beijing 2008 Olympic Games", the Eleventh Annual Conference "Future of Global Economy" organized by Purdue University, US. Helsinki, Finland.

(19) Li, S., Blake, A. & Cooper, C. (2008), "The Adjustment of Beijing's Industry Structure and the 2008 Olympic Games", the 19th Chinese Economic Association Annual Conference: China's Three Decades of Economic Reform, Cambridge, UK

International conference organisation as one of the conference chairs

(1) Co-Chair of Conference Organising Committee for The International Conference on Sustainable Tourism and Events Planning and Policy of 2014, which was organized in collaboration with the Organization for Economic Co-operation and Development (OECD) and China-Britain Business Council (CBBC).

(2) Co-Chair of Conference Organising Committee for the 2015 Fifth Conference of the International Association for Tourism Economics. This conference was co-hosted by Leeds Beckett University and Hong Kong Polytechnic University in Hong Kong, and sponsored by UNWTO, and Tourism Economics.

Media 

  1. “Counting the Social Costs of Tourism in the COVID-19 Era”, published on websites of Pacific Asia Travel Association, International Hotel & Restaurant Association, and other hospitality businesses. 
  2. Li, S. (2015) Comments on “Will China’s booming tourist bubble burst?” gbtimes, 23 April 2015.
  3. Li, S. (2012) Interview comments on “the London's boost from the Games”. Evening Standard, 27 July 2012 (the day of the opening ceremony of the London Olympics)

Reports

(1) Li, S., Bowdin, G., Heslington, E., Jones, S., Mulligan, J., Tara-Lunga, M.-.O., Tauxe, C., Thomas, R. and Wu, P.-.Y. (2013a) Profile of the Meeting Industry in the UK. Meeting Professionals International Foundation. 

(2) Li, S., Bowdin, G., Heslington, E., Jones, C., Jones, S., Mulligan, J., Tara-Lunga, M.-.O., Tauxe, C., Thomas, R., Wu, P.-.Y., Blake, A., Jago, L. and Jones, C. (2013b) The Economic Impact of the UK Meeting & Event Industry. Meeting Professionals International Foundation. 

Management role

(1) 2014-2016 Head, the Sino-UK Centre for Research in Events and Tourism (SUCRET) established between Leeds Beckett University, UK and Yunnan Normal University, China.

(2) January 2014, sit in the university validation panel to review and validate MA International Trade and Finance, which Leeds Beckett University, UK franchised to Zhejiang University of Technology China.

(3) January – December 2016 Committee member representing the School of Events, Tourism and Hospitality, at Carnegie Faculty Research and Enterprise Committee, Leeds Beckett University, UK

(4) January – September 2017 Programme Director, MSc International Events Management, University of Surrey, UK

Membership of Professional Bodies 

Associate, POPCULTOUR (http://popularculturetour.wixsite.com/popcultour)

Official fellows of International Association for China Tourism Studies

Associate Membership of the Beijing Olympic Economic Research Institute

Member, the International Association for Tourism Economics

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